Feeds

AMD licenses ATI phone GPU tech

Own products to focus on audio, video?

Secure remote control for conventional and virtual desktops

AMD today said it will license its graphics technology for handheld devices, signing up STMicroelectronics as one of its first customers. The move comes a day after it launched new media processors aimed at... er... handhelds.

But maybe these apparently contradictory moves with prove complementary. AMD's launch yesterday centred on the Imageon 2298, 2294 and 2192 chips. All three focus on sound and video rather than 3D graphics, with AMD's pitch for the parts centring on how they can be used in phones not only to deliver high-quality video and audio playback, but also to handle tasks like noise-cancellation and call enhancement, output to TV and video transcoding.

Clearly AMD believes these media features are more appealing to mobile phone makers than 3D graphics acceleration, which is one of the functions rival graphics chip maker Nvidia is keen to push. That said, AMD does offer a phone graphics part that does 3D graphics: the Imageon 2300.

Graphics processing technology of the kind found in the 2300 will now be offered up to other chip makers. STMicro's deal, for example, sees the European semiconductor firm licensing AMD's 2D, 3D and vector graphics core engines and the software that allows them to be used with the OpenGL ES 2.0 and OpenVG 1.0 APIs. STMicro will incorporate the technology into its Nomadik chip family.

The move allows AMD to take advantage of demand for 3D graphics in phones while avoiding the risks involved in designing and producing chips to meet that demand. Let others like STMicro take a chance. If demand reaches a certain point, AMD will surely whip out a phone-centric GPU of its own.

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Half a BILLION in the making: Bungie's Destiny reviewed
It feels very familiar - but it's still good
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.