Feeds

AMD licenses ATI phone GPU tech

Own products to focus on audio, video?

Securing Web Applications Made Simple and Scalable

AMD today said it will license its graphics technology for handheld devices, signing up STMicroelectronics as one of its first customers. The move comes a day after it launched new media processors aimed at... er... handhelds.

But maybe these apparently contradictory moves with prove complementary. AMD's launch yesterday centred on the Imageon 2298, 2294 and 2192 chips. All three focus on sound and video rather than 3D graphics, with AMD's pitch for the parts centring on how they can be used in phones not only to deliver high-quality video and audio playback, but also to handle tasks like noise-cancellation and call enhancement, output to TV and video transcoding.

Clearly AMD believes these media features are more appealing to mobile phone makers than 3D graphics acceleration, which is one of the functions rival graphics chip maker Nvidia is keen to push. That said, AMD does offer a phone graphics part that does 3D graphics: the Imageon 2300.

Graphics processing technology of the kind found in the 2300 will now be offered up to other chip makers. STMicro's deal, for example, sees the European semiconductor firm licensing AMD's 2D, 3D and vector graphics core engines and the software that allows them to be used with the OpenGL ES 2.0 and OpenVG 1.0 APIs. STMicro will incorporate the technology into its Nomadik chip family.

The move allows AMD to take advantage of demand for 3D graphics in phones while avoiding the risks involved in designing and producing chips to meet that demand. Let others like STMicro take a chance. If demand reaches a certain point, AMD will surely whip out a phone-centric GPU of its own.

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.