Feeds

Vodafone adds Google Maps in web services blitz

Destination advertising revenue

Using blade systems to cut costs and sharpen efficiencies

In its fourth deal in a week to bring popular online services to mobile, Vodafone announced it would develop a downloadable Java application for accessing Google Maps.

Last week, the operator signed up MySpace , eBay and YouTube to its Vodafone Live! walled garden internet service.

Use of Google Maps will come under users' usual data tarriff. On some handsets, which Vodafone said it would identify later, real time location information will be provided based on which network cell the user is in, like a less specific GPS.

At 3GSM last year, Vodafone chose Google as its search partner in a revenue-sharing scheme. It rolled search out in its first European market, Hungary, in December.

Google's EMEA operations VP Nikesh Arora said: "I am delighted that Vodafone intends to offer it to their customers. It is one example of how our two companies are working together on technology that helps people manage information online and on the go."

All nice 'n' cosy then. Also last week, however, reports said Vodafone was eyeing up a move away from Google by working with a host of other mobile operators to create their own search engine in order to grab a bigger slice of the anticipated mobile advertising bonanza. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.