Feeds

MySpace to block unauthorized videos

Automated filter

The Essential Guide to IT Transformation

MySpace will use software to monitor videos posted to the site in a bid to block unauthorised use of copyrighted content. The social networking giant will use technology to analyse videos' audio tracks to identify infringing posts.

The move is intended to placate the big copyright-holding music and entertainment industries, which are taking legal action against social networking and video sharing sites over the copyright infringing activity of their users.

MySpace, which is owned by Rupert Murdoch's News Corporation, will use technology from Audible Magic to screen content which users try to upload. If the audio track matches that held by the software and is identified as belonging to someone else, the video will be flagged by the system.

YouTube is the world's biggest video sharing site, but industry observers estimate that MySpace, with its huge community of virtual friends, is the second biggest source of user-submitted videos.

Much of that material is self-made and causes no copyright problems, but a huge amount is professionally produced and owned by a major entertainment company.

Those companies will now be able to upload 'fingerprints' of the digital audio of a given video. If a user submits a video for upload with the same audio, that video will be blocked.

“For MySpace, video filtering is about protecting artists and the work they create," said Chris DeWolfe, co-founder and chief executive of MySpace. "MySpace is dedicated to ensuring that content owners, whether large or small, can both promote and protect their content in our community."

Content owners are increasingly calling for the automation of the process of identifying and removing infringing material. US entertainment giant Viacom last week ordered Google-owned YouTube to take down 100,000 clips from television programmes which it owns. It said that the company was taking too long to devise a system of identifying and removing its clips.

The issue is complex in the case of MySpace because its parent company is the owner of some of the US's biggest content creators. News Corporation runs Fox News, Fox Television and movie studio 20th Century Fox. It makes popular series such as 24 and The Simpsons, and has already been involved in copyright battles as a content owner.

That puts News Corporation in the position of relying on user-submitted content in one of its businesses but relying on exploiting copyrighted material in many others.

YouTube has said that it will begin operating a content identification system and will introduce it in stages. It has already cut usage deals with many of the major music labels for use of their content.

Copyright © 2007, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.