Feeds

Acer gears up for SMB server push

Just not in UK

Security for virtualized datacentres

Acer will pile into the SMB server business in Europe this year, but UK companies will have to wait until September before they see the benefit of the renewed drive.

For the last few years the PC vendor has focused on its laptop range, and, to a lesser extent desktops PCs as it looked to ramp up its market share across Europe. However, it has always dabbled in the server space as well with its Altos brand.

After a reorganisation along corporate and consumer lines, it is looking to boost its business sales, and servers will be one of its pushes. It has been recruiting staff with server experience and building a solutions centre at its Switzerland base.

European marketing chief Gianpierro Morbello said the company would launch the beefed up server push in Italy, France, Spain, Germany, and the Netherlands.

Morbello said the company was not snubbing UK server buyers. Rather, he said, it could only expand in so many directions at once. “We have a lot of meat on the fire.”

After a frenzied market share drive last year, Acer is looking to push up ASPs across its product, and presumably hopes picky SMBs will pay for higher end kit. Servers won’t be the only product line the company tries to tempt SMBs with. It is banking on pushing higher end notebooks at SMB type customers. At the same time it is adding to its enterprise PC range, with desktops which take up a measly 3 litres.®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.