Feeds

Acer gears up for SMB server push

Just not in UK

Internet Security Threat Report 2014

Acer will pile into the SMB server business in Europe this year, but UK companies will have to wait until September before they see the benefit of the renewed drive.

For the last few years the PC vendor has focused on its laptop range, and, to a lesser extent desktops PCs as it looked to ramp up its market share across Europe. However, it has always dabbled in the server space as well with its Altos brand.

After a reorganisation along corporate and consumer lines, it is looking to boost its business sales, and servers will be one of its pushes. It has been recruiting staff with server experience and building a solutions centre at its Switzerland base.

European marketing chief Gianpierro Morbello said the company would launch the beefed up server push in Italy, France, Spain, Germany, and the Netherlands.

Morbello said the company was not snubbing UK server buyers. Rather, he said, it could only expand in so many directions at once. “We have a lot of meat on the fire.”

After a frenzied market share drive last year, Acer is looking to push up ASPs across its product, and presumably hopes picky SMBs will pay for higher end kit. Servers won’t be the only product line the company tries to tempt SMBs with. It is banking on pushing higher end notebooks at SMB type customers. At the same time it is adding to its enterprise PC range, with desktops which take up a measly 3 litres.®

Internet Security Threat Report 2014

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.