Amazon unboxes films for TiVo
Digital downloads direct to the living room
US TiVo users will soon be able to download films direct to their TiVo box for viewing on their TV, using the Amazon Unbox service.
Once the service is configured, content bought or rented through Amazon Unbox Video simply appears in the Now Playing list on the subscriber's TiVo Series 2 or 3.
Amazon launched its Unbox Video service in September, selling films and TV programmes including a slew of BBC content, and renting films for limited-time viewing. Content is normally downloaded to a PC, and can be replicated on a mobile device for watching on the move. With this new service a copy is also downloaded over a broadband internet connection to the TiVo box.
Only Series 2 and 3 TiVo boxes will support the service, which will only be available in the US to those with a broadband connection.
There is something of a plethora of video-download services springing up at the moment, including Wal-Mart and Channel 4, but all (except iTunes) are lacking the vital connection to the living room.
TiVo already has 1.5 million boxes in living rooms ready to receive content from Amazon. ®