Feeds

PC World in non-misleading TV ad shocker

What in the world?

Designing a Defense for Mobile Applications

The Advertising Standards Authority (ASA) has rejected complaints against a PC World laptop advert which claimed the technology on offer was "pretty much future-proof".

Gripers posited there's no such thing as a "future-proof" laptop, because hardware and software are being constantly updated. The ASA gave PC World the benefit of any doubt this time though, taking pity on the oft-maligned DSG Group marketing department.

In the ad, John and Jane, late twenties, wander into one of the retailer's out of town tech sheds and are greeted by one of the PC World "experts". While the silly boyfriend mucks about in the background, the ladies talk nuts and bolts. The salesbot's "pretty much future-proof" promise is driven home with a sassy "unlike say..." comment directed by the woman at her idiot boyfriend. Cue hilarity.

The tricksy "pretty much" qualifier, together with the then-imminent release of Vista made saying the Vista-compatable Packard Bell iMedia 1569 is "future-proof" a fair comment, reckons the ASA.

Full adjudication here.

See related stories below for the endless stream of complaints that have kept the ASA and PC World creative boutique in mutual employment over the years. ®

Application security programs and practises

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.