Feeds

PC World in non-misleading TV ad shocker

What in the world?

Top 5 reasons to deploy VMware with Tegile

The Advertising Standards Authority (ASA) has rejected complaints against a PC World laptop advert which claimed the technology on offer was "pretty much future-proof".

Gripers posited there's no such thing as a "future-proof" laptop, because hardware and software are being constantly updated. The ASA gave PC World the benefit of any doubt this time though, taking pity on the oft-maligned DSG Group marketing department.

In the ad, John and Jane, late twenties, wander into one of the retailer's out of town tech sheds and are greeted by one of the PC World "experts". While the silly boyfriend mucks about in the background, the ladies talk nuts and bolts. The salesbot's "pretty much future-proof" promise is driven home with a sassy "unlike say..." comment directed by the woman at her idiot boyfriend. Cue hilarity.

The tricksy "pretty much" qualifier, together with the then-imminent release of Vista made saying the Vista-compatable Packard Bell iMedia 1569 is "future-proof" a fair comment, reckons the ASA.

Full adjudication here.

See related stories below for the endless stream of complaints that have kept the ASA and PC World creative boutique in mutual employment over the years. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.