Feeds

PC World in non-misleading TV ad shocker

What in the world?

The essential guide to IT transformation

The Advertising Standards Authority (ASA) has rejected complaints against a PC World laptop advert which claimed the technology on offer was "pretty much future-proof".

Gripers posited there's no such thing as a "future-proof" laptop, because hardware and software are being constantly updated. The ASA gave PC World the benefit of any doubt this time though, taking pity on the oft-maligned DSG Group marketing department.

In the ad, John and Jane, late twenties, wander into one of the retailer's out of town tech sheds and are greeted by one of the PC World "experts". While the silly boyfriend mucks about in the background, the ladies talk nuts and bolts. The salesbot's "pretty much future-proof" promise is driven home with a sassy "unlike say..." comment directed by the woman at her idiot boyfriend. Cue hilarity.

The tricksy "pretty much" qualifier, together with the then-imminent release of Vista made saying the Vista-compatable Packard Bell iMedia 1569 is "future-proof" a fair comment, reckons the ASA.

Full adjudication here.

See related stories below for the endless stream of complaints that have kept the ASA and PC World creative boutique in mutual employment over the years. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Ex US cybersecurity czar guilty in child sex abuse website case
Health and Human Services IT security chief headed online to share vile images
Don't even THINK about copyright violation, says Indian state
Pre-emptive arrest for pirates in Karnataka
The police are WRONG: Watching YouTube videos is NOT illegal
And our man Corfield is pretty bloody cross about it
Felony charges? Harsh! Alleged Anon hackers plead guilty to misdemeanours
US judge questions harsh sentence sought by prosecutors
Oz biz regulator discovers shared servers in EPIC FACEPALM
'Not aware' that one IP can hold more than one Website
Apple tried to get a ban on Galaxy, judge said: NO, NO, NO
Judge Koh refuses Samsung ban for the third time
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.