Feeds

Vodafone moves into MySpace

Teenage angst on Vodafone Live!

High performance access to file storage

Social networking site MySpace will be exclusively available through Vodafone Live!, the companies announced today.

The deal will allow Vodafone customers to upload photographs, respond to emails, and post blog entries to MySpace pages using their mobile phone.

Software to access MySpace will be available for download to some Vodafone Live! handsets, and over time will come pre-installed on most of them. Users will be able to do all the important things MySpace users want to - keeping their blog up to date and watching the friends they're not out socialising with at the time.

MySpace was bought by Fox Interactive for over £300m in 2005, and is battling increased competition for a notoriously fickle customer base. So anything which can add to the perceived "cool" factor of the service is essential: witness the launch of the MyMovie Mashup competition.

What's surprising is the exclusive nature of the deal, which would not seem to be to Fox's advantage: so it must be assumed that Vodafone is paying dearly for the market differentiation that exclusive access to MySpace can offer. ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.