Vodafone moves into MySpace
Teenage angst on Vodafone Live!
Posted in Mobile, 7th February 2007 16:04 GMT
See what The Register's experts have to say on application security
Social networking site MySpace will be exclusively available through Vodafone Live!, the companies announced today.
The deal will allow Vodafone customers to upload photographs, respond to emails, and post blog entries to MySpace pages using their mobile phone.
Software to access MySpace will be available for download to some Vodafone Live! handsets, and over time will come pre-installed on most of them. Users will be able to do all the important things MySpace users want to - keeping their blog up to date and watching the friends they're not out socialising with at the time.
MySpace was bought by Fox Interactive for over £300m in 2005, and is battling increased competition for a notoriously fickle customer base. So anything which can add to the perceived "cool" factor of the service is essential: witness the launch of the MyMovie Mashup competition.
What's surprising is the exclusive nature of the deal, which would not seem to be to Fox's advantage: so it must be assumed that Vodafone is paying dearly for the market differentiation that exclusive access to MySpace can offer. ®


The future of SaaS and IT infrastructure management
Solving on-premise email challenges with on-demand services
The business case for application security
Reducing messaging and web security costs with managed services

Win a Samsung C6625!
Is your cameraphone an oxymoron?
Reg Mobile and Wireless newsletter is go! go! go!
Sign up, sign up for The Register IT security newsletter