Feeds

VMware barges into SMBs with new bundle

Consolidate like the big boys

Next gen security for virtualised datacentres

Well entrenched in the data centers of the Fortune 100, VMware has decided to go after the little guy. The software maker this week plans to roll out a new server virtualization management bundle aimed at small- to medium-sized businesses (SMBs).

The name says it all with the "VirtualCenter for VMware Server" pairing. VMware has moved the VirtualCenter management package already available for its high-end ESX Server product down-market to the more basic VMware Server product. With VirtualCenter, customers can control all of their virtual machines from one place, set up management alerts and tune the performance of their various servers. VMware reckons that it's made controlling virtual servers easy enough to attract SMB shops with limited hardware and personnel.

In the past, VMware shipped a product dubbed GSX Server that was meant to give large, corporate customers a taste of server partitioning technology. If all went well, the customers would upgrade to the better performing and more expensive ESX Server, which VMware now sells as part of the flagship Infrastructure 3 bundle.

Heated competition from the likes of Microsoft and Xen nudged VMware to come out with a new low-end product called VMware Server. The company offers up this software as a free download and then charges if you'd like support.

It has taken a few years for VMware to convince large customers that x86 server virtualization technology is ready for the prime time. Now, the EMC subsidiary thinks SMBs can handle the virtualization pitch, as they look to consolidate existing hardware and to buy less hardware down the road.

The VirtualCenter management package does have a number of features that could appeal to SMBs.

For example, administrators will find wizards and templates for setting up certain types of virtual machines like a file server or a SharePoint server. They'll also be able to set up alert systems for when a virtual machine misbehaves and see controls for retooling the performance of a virtual machine. There's a list of the VirtualCenter for ESX Server features here.

The "VirtualCenter for VMware Server" bundle goes on sale Thursday for $1,500. That price includes the software, agents to manage three two-socket servers and enterprise class support. The target audience for the bundle will be companies with between 10 and 40 servers.

VMware hopes that VARs and services companies will use the new bundle as a chance for hitting up SMBs.

The company tells us that "SMBs are rapidly adopting virtualization," but we'll go ahead and remain skeptical for the moment.

Firms of any size can appreciate the benefits of server consolidation. SMBs, however, tend to be very cautious about introducing new software into their mix to reach such a consolidation goal. Already stressed administrators will need to learn the ways of VMware and deal with the complexities of managing numerous applications on a single box.

VMware is wise to start this march early before Microsoft finishes off its new virtualization software. Microsoft has done well with the SMBs by selling its familiarity across a broad set of products. Now, VMware hopes to woo the little guy with a new interface before Microsoft can prep its commonality pitch. ®

The essential guide to IT transformation

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Object storage bods Exablox: RAID is dead, baby. RAID is dead
Bring your own disks to its object appliances
Nimble's latest mutants GORGE themselves on unlucky forerunners
Crossing Sandy Bridges without stopping for breath
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?