Feeds

VMware barges into SMBs with new bundle

Consolidate like the big boys

Application security programs and practises

Well entrenched in the data centers of the Fortune 100, VMware has decided to go after the little guy. The software maker this week plans to roll out a new server virtualization management bundle aimed at small- to medium-sized businesses (SMBs).

The name says it all with the "VirtualCenter for VMware Server" pairing. VMware has moved the VirtualCenter management package already available for its high-end ESX Server product down-market to the more basic VMware Server product. With VirtualCenter, customers can control all of their virtual machines from one place, set up management alerts and tune the performance of their various servers. VMware reckons that it's made controlling virtual servers easy enough to attract SMB shops with limited hardware and personnel.

In the past, VMware shipped a product dubbed GSX Server that was meant to give large, corporate customers a taste of server partitioning technology. If all went well, the customers would upgrade to the better performing and more expensive ESX Server, which VMware now sells as part of the flagship Infrastructure 3 bundle.

Heated competition from the likes of Microsoft and Xen nudged VMware to come out with a new low-end product called VMware Server. The company offers up this software as a free download and then charges if you'd like support.

It has taken a few years for VMware to convince large customers that x86 server virtualization technology is ready for the prime time. Now, the EMC subsidiary thinks SMBs can handle the virtualization pitch, as they look to consolidate existing hardware and to buy less hardware down the road.

The VirtualCenter management package does have a number of features that could appeal to SMBs.

For example, administrators will find wizards and templates for setting up certain types of virtual machines like a file server or a SharePoint server. They'll also be able to set up alert systems for when a virtual machine misbehaves and see controls for retooling the performance of a virtual machine. There's a list of the VirtualCenter for ESX Server features here.

The "VirtualCenter for VMware Server" bundle goes on sale Thursday for $1,500. That price includes the software, agents to manage three two-socket servers and enterprise class support. The target audience for the bundle will be companies with between 10 and 40 servers.

VMware hopes that VARs and services companies will use the new bundle as a chance for hitting up SMBs.

The company tells us that "SMBs are rapidly adopting virtualization," but we'll go ahead and remain skeptical for the moment.

Firms of any size can appreciate the benefits of server consolidation. SMBs, however, tend to be very cautious about introducing new software into their mix to reach such a consolidation goal. Already stressed administrators will need to learn the ways of VMware and deal with the complexities of managing numerous applications on a single box.

VMware is wise to start this march early before Microsoft finishes off its new virtualization software. Microsoft has done well with the SMBs by selling its familiarity across a broad set of products. Now, VMware hopes to woo the little guy with a new interface before Microsoft can prep its commonality pitch. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.