Feeds

VMware barges into SMBs with new bundle

Consolidate like the big boys

Internet Security Threat Report 2014

Well entrenched in the data centers of the Fortune 100, VMware has decided to go after the little guy. The software maker this week plans to roll out a new server virtualization management bundle aimed at small- to medium-sized businesses (SMBs).

The name says it all with the "VirtualCenter for VMware Server" pairing. VMware has moved the VirtualCenter management package already available for its high-end ESX Server product down-market to the more basic VMware Server product. With VirtualCenter, customers can control all of their virtual machines from one place, set up management alerts and tune the performance of their various servers. VMware reckons that it's made controlling virtual servers easy enough to attract SMB shops with limited hardware and personnel.

In the past, VMware shipped a product dubbed GSX Server that was meant to give large, corporate customers a taste of server partitioning technology. If all went well, the customers would upgrade to the better performing and more expensive ESX Server, which VMware now sells as part of the flagship Infrastructure 3 bundle.

Heated competition from the likes of Microsoft and Xen nudged VMware to come out with a new low-end product called VMware Server. The company offers up this software as a free download and then charges if you'd like support.

It has taken a few years for VMware to convince large customers that x86 server virtualization technology is ready for the prime time. Now, the EMC subsidiary thinks SMBs can handle the virtualization pitch, as they look to consolidate existing hardware and to buy less hardware down the road.

The VirtualCenter management package does have a number of features that could appeal to SMBs.

For example, administrators will find wizards and templates for setting up certain types of virtual machines like a file server or a SharePoint server. They'll also be able to set up alert systems for when a virtual machine misbehaves and see controls for retooling the performance of a virtual machine. There's a list of the VirtualCenter for ESX Server features here.

The "VirtualCenter for VMware Server" bundle goes on sale Thursday for $1,500. That price includes the software, agents to manage three two-socket servers and enterprise class support. The target audience for the bundle will be companies with between 10 and 40 servers.

VMware hopes that VARs and services companies will use the new bundle as a chance for hitting up SMBs.

The company tells us that "SMBs are rapidly adopting virtualization," but we'll go ahead and remain skeptical for the moment.

Firms of any size can appreciate the benefits of server consolidation. SMBs, however, tend to be very cautious about introducing new software into their mix to reach such a consolidation goal. Already stressed administrators will need to learn the ways of VMware and deal with the complexities of managing numerous applications on a single box.

VMware is wise to start this march early before Microsoft finishes off its new virtualization software. Microsoft has done well with the SMBs by selling its familiarity across a broad set of products. Now, VMware hopes to woo the little guy with a new interface before Microsoft can prep its commonality pitch. ®

Beginner's guide to SSL certificates

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.