Feeds

.Eu a hit with users, but a mystery to others

It's great to be late

Top three mobile application threats

A large majority of British businesses with a .eu domain name believe it to be an effective business tool in a recent survey, while a separate survey found that half of UK businesses do not even know what the .eu domain stands for.

The surveys were both carried out by domain registration and hosting company 1&1 Internet, and found that business sentiment for .eu addresses across Europe was surprisingly positive.

The .eu domain was launched in December 2005, by which time most businesses had long-established online presences at international addresses such as .com or .net, or at country addresses such as .uk or .de.

The research, though, suggests that the businesses which have adopted European addresses have found it a useful experience. It found that 68 per cent of UK businesses which use a .eu domain thought it was effective, while half of users said that the domain enhanced their business's image. Around 43 per cent said it increased accessibility to vital European markets.

French companies were the most enthusiastic about the addresses, with 88 per cent of them willing to recommend using an address, 75 per cent believing them to be effective and 72 per cent saying that it enhanced their image.

Some 2,600 small and medium sized businesses (SMEs) were surveyed in the UK, France and Germany for the research.

When the survey quizzed businesses overall, and not just those with .eu addresses, it found more predictable results, though. In the UK 51 per cent of SMEs were confused over what .eu signified, and fewer than half of them could identify it as signalling that a website was from the European Union, and that that includes the UK.

"Using a .eu domain name can deliver SMEs improved accessibility to Europe and enhance their image, yet many companies remain confused over what .eu represents," says Andreas Gauger, chief executive of 1&1 Internet. "An astonishing number do not know that the domain .eu includes British businesses and are unaware of how much they could gain from flying the European flag."

The .eu domain has had a hard job building a significant market because of its late launch and because its area contains two of the world's biggest country-specific domain names. Germany's .de has 10 million domains registered within it, while the UK's .uk has five million addresses.

Copyright © 2007, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.