Feeds

.Eu a hit with users, but a mystery to others

It's great to be late

Build a business case: developing custom apps

A large majority of British businesses with a .eu domain name believe it to be an effective business tool in a recent survey, while a separate survey found that half of UK businesses do not even know what the .eu domain stands for.

The surveys were both carried out by domain registration and hosting company 1&1 Internet, and found that business sentiment for .eu addresses across Europe was surprisingly positive.

The .eu domain was launched in December 2005, by which time most businesses had long-established online presences at international addresses such as .com or .net, or at country addresses such as .uk or .de.

The research, though, suggests that the businesses which have adopted European addresses have found it a useful experience. It found that 68 per cent of UK businesses which use a .eu domain thought it was effective, while half of users said that the domain enhanced their business's image. Around 43 per cent said it increased accessibility to vital European markets.

French companies were the most enthusiastic about the addresses, with 88 per cent of them willing to recommend using an address, 75 per cent believing them to be effective and 72 per cent saying that it enhanced their image.

Some 2,600 small and medium sized businesses (SMEs) were surveyed in the UK, France and Germany for the research.

When the survey quizzed businesses overall, and not just those with .eu addresses, it found more predictable results, though. In the UK 51 per cent of SMEs were confused over what .eu signified, and fewer than half of them could identify it as signalling that a website was from the European Union, and that that includes the UK.

"Using a .eu domain name can deliver SMEs improved accessibility to Europe and enhance their image, yet many companies remain confused over what .eu represents," says Andreas Gauger, chief executive of 1&1 Internet. "An astonishing number do not know that the domain .eu includes British businesses and are unaware of how much they could gain from flying the European flag."

The .eu domain has had a hard job building a significant market because of its late launch and because its area contains two of the world's biggest country-specific domain names. Germany's .de has 10 million domains registered within it, while the UK's .uk has five million addresses.

Copyright © 2007, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.