Feeds

Finger-wielding aliens invade Boston

Marketing campaign bombs, prompts terror alert

Top 5 reasons to deploy VMware with Tegile

A marketing campaign that planted electronic devices throughout Boston was so successful it brought parts of the city to a virtual standstill after authorities mistook them for terrorist bombs.

Picture of Mooninite lightboard

The devices, promoting an adult cartoon, contained blinking lights that bore the image of an extraterrestrial brandishing the middle finger. After officials mistook the devices for something more nefarious, network TV pundits spent hours pondering which America-hating zealot may have planted them.

Turner Broadcasting finally fessed up that the devices were part of its campaign to market the late-night cartoon Aqua Teen Hunger Force, on its Adult Swim network. Among those reporting the story was CNN, which (like Turner) is owned by Time Warner.

The scare prompted the closure of Boston University, at least two bridges and passage from the Charles River into Boston Harbor. The US Northern Command also monitored the investigation from its headquarters in Colorado Springs, Colorado.

Turner said the devices had been been in place for up to three weeks in nine cities, including New York, Los Angeles, Chicago, Atlanta and San Francisco. While Turner apologized profusely for the mix-up we are reminded of the adage that there's no such thing as bad press. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.