Feeds

Where's Wally / Waldo turns up on net search

Now you don't see him, now you do

Internet Security Threat Report 2014

The new owners of Where's Wally? are looking to make greater use of the character, and, according to The Guardian, have an internet search engine in mind.

Entertainment Rights already owns Postman Pat and the Lone Ranger, not to mention He-Man and Lassie, and has recently acquired rights to Wally, or Waldo as our American cousins know him.

Normally seen hiding in crowds, children (and some adults) spend hours pouring over pictures searching for the stripey-jumpered chap, though if their loyalty to the books will be reflected in use of a search engine remains to be seen.

"In the future I think you will be saying: 'I'm going to Wally it'," chief executive Mike Heap said, referring to the way people reference Google as a verb.

Children's search engines are a difficult market to capitalise on; while Yahooligans and KidsCick work using white lists of acceptable sites, that is expensive compared to filtering on keywords. The problem with keywords is demonstrated by Zoo, which claims to be kid-friendly and will block a search for "lesbian images", but is happy to search for "images lesbian".

Entertainment Rights said it is still considering all options for Wally, and had reached no decisions on what he would be doing next, so it remains to be seen if you'll ever be able to Wally to find out Where's Wally? ®

Internet Security Threat Report 2014

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?