Feeds

Where's Wally / Waldo turns up on net search

Now you don't see him, now you do

Choosing a cloud hosting partner with confidence

The new owners of Where's Wally? are looking to make greater use of the character, and, according to The Guardian, have an internet search engine in mind.

Entertainment Rights already owns Postman Pat and the Lone Ranger, not to mention He-Man and Lassie, and has recently acquired rights to Wally, or Waldo as our American cousins know him.

Normally seen hiding in crowds, children (and some adults) spend hours pouring over pictures searching for the stripey-jumpered chap, though if their loyalty to the books will be reflected in use of a search engine remains to be seen.

"In the future I think you will be saying: 'I'm going to Wally it'," chief executive Mike Heap said, referring to the way people reference Google as a verb.

Children's search engines are a difficult market to capitalise on; while Yahooligans and KidsCick work using white lists of acceptable sites, that is expensive compared to filtering on keywords. The problem with keywords is demonstrated by Zoo, which claims to be kid-friendly and will block a search for "lesbian images", but is happy to search for "images lesbian".

Entertainment Rights said it is still considering all options for Wally, and had reached no decisions on what he would be doing next, so it remains to be seen if you'll ever be able to Wally to find out Where's Wally? ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.