Feeds

Where's Wally / Waldo turns up on net search

Now you don't see him, now you do

Intelligent flash storage arrays

The new owners of Where's Wally? are looking to make greater use of the character, and, according to The Guardian, have an internet search engine in mind.

Entertainment Rights already owns Postman Pat and the Lone Ranger, not to mention He-Man and Lassie, and has recently acquired rights to Wally, or Waldo as our American cousins know him.

Normally seen hiding in crowds, children (and some adults) spend hours pouring over pictures searching for the stripey-jumpered chap, though if their loyalty to the books will be reflected in use of a search engine remains to be seen.

"In the future I think you will be saying: 'I'm going to Wally it'," chief executive Mike Heap said, referring to the way people reference Google as a verb.

Children's search engines are a difficult market to capitalise on; while Yahooligans and KidsCick work using white lists of acceptable sites, that is expensive compared to filtering on keywords. The problem with keywords is demonstrated by Zoo, which claims to be kid-friendly and will block a search for "lesbian images", but is happy to search for "images lesbian".

Entertainment Rights said it is still considering all options for Wally, and had reached no decisions on what he would be doing next, so it remains to be seen if you'll ever be able to Wally to find out Where's Wally? ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.