O2 has announced that existing customers will be offered the same handset and tariff deals as new customers in a bid to reduce network churn.

Churn is rife in the mobile phone business, and UK network operators lose an average of 30 per cent of customers each year as punters search for a better handset or tariff.

So O2 has decided to make the offers the same for both groups, which might stop some people leaving, but the mobile operator will need to maintain the quality of those offers if it's going to stop migration.

Customers who do decide to move to O2 will still be able to do so at a Carphone Warehouse store, thanks to the two companies extending their contract. ®

Related stories

• Mobile survey uncovers staff ignorance (4 April 2007)
• O2 punters in Humberside back in touch (26 January 2007)
• Carphone Warehouse hangs up on Celebrity Big Brother (18 January 2007)
• O2 delays XDA Zinc roll-out (15 January 2007)
• O2 ties up with Gandalf (12 January 2007)
• O2 late to start year (2 January 2007)
• O2 offers to scratch mobile phones (12 December 2006)
• O2 and 3 bubble trade mark dispute sent to Europe (11 December 2006)
• Carphone Warehouse makes up with Vodafone (6 December 2006)
• O2 punts free phone backup (29 November 2006)