Feeds

O2 decides not to reward prodigal sons

New and old treated the same

Security for virtualized datacentres

O2 has announced that existing customers will be offered the same handset and tariff deals as new customers in a bid to reduce network churn.

Churn is rife in the mobile phone business, and UK network operators lose an average of 30 per cent of customers each year as punters search for a better handset or tariff.

Attracting customers from other networks is paramount, but promotions aimed at doing so have often risked alienating existing punters, leaving operators in a no-win situation.

So O2 has decided to make the offers the same for both groups, which might stop some people leaving, but the mobile operator will need to maintain the quality of those offers if it's going to stop migration.

Customers who do decide to move to O2 will still be able to do so at a Carphone Warehouse store, thanks to the two companies extending their contract. ®

Protecting against web application threats using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.