Feeds

O2 decides not to reward prodigal sons

New and old treated the same

Using blade systems to cut costs and sharpen efficiencies

O2 has announced that existing customers will be offered the same handset and tariff deals as new customers in a bid to reduce network churn.

Churn is rife in the mobile phone business, and UK network operators lose an average of 30 per cent of customers each year as punters search for a better handset or tariff.

Attracting customers from other networks is paramount, but promotions aimed at doing so have often risked alienating existing punters, leaving operators in a no-win situation.

So O2 has decided to make the offers the same for both groups, which might stop some people leaving, but the mobile operator will need to maintain the quality of those offers if it's going to stop migration.

Customers who do decide to move to O2 will still be able to do so at a Carphone Warehouse store, thanks to the two companies extending their contract. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.