Feeds

Salesforce polishes developer shop window

Apex launch makes starting small smaller

SANS - Survey on application security programs

Salesforce.com wants application developers. But instead of recruiting them in the traditional way it is making its on-demand platform available as a free service to aspiring Software as a Service (SaaS) developers. It even sees this as a developer "shop window" aimed at venture capitalists.

The approach is straight forward: you develop the applications and salesforce.com will list them in its on-line application directory AppExchange and host them - free. If someone selects your application and starts to use it you get a rental fee - and salesforce.com takes a slice to cover its operational costs.

The key to the new service is a new programming language called Apex which is geared to building SaaS applications which can run on salesforce.com's platform.

"Apex is like Java and if you know Java you will be able to use it easily. The main difference to standard Java is that the programs generated with Apex are designed to run in a shared execution environment," explained Phill Robinson, chief operating officer for sales at salesforce.com.

He says this opens a whole new market for application developers - with minimum investment on their part. "Typically, if you set up an application development shop you have to build a hosting environment and invest in servers and a huge infrastructure. We have done all this and we can supply it free to the developer or independent service vendor."

Robinson compares the AppExchange directory to eBay and says there are already over 500 applications listed covering a broad range of activity from Skype and Google integration to estate management and human resources.

He also says the idea appeals to venture capitalists. "We see it as the way forward for application development - why would you build software in the traditional way when you can do it like this? Venture capitalists are catching on and have invested around $146 million in Apex developers so far."

Apex will be generally available later this year and developer previews are available here

High performance access to file storage

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
New Facebook phone app allows you to stalk your mates
Nearby Friends feature goes live in a few weeks
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.