Feeds

Carphone Warehouse reviews Big Brother sponsorship deal

'Clearly we are against racism'

Boost IT visibility and business value

The Celebrity Big Brother racism rumpus, which has seen complaints to TV watchdog Ofcom regarding the treatment of Bollywood star Shilpa Shetty rise to a record 13,000, continues to rumble on.

Shilpa Shetty. Image: shilpa-shetty.comAccording to the BBC, Carphone Warehouse is now "reviewing" its sponsorship of the televised human zoo. The company has been sponsoring the show since 2004, stumping up an estimated £3m a year. Big cheese Charles Dunstone told the Times: "We are talking to Channel 4. The sponsorship is constantly under review. Clearly, we are against racism."

To add to Channel 4's woes, Leicester East MP Keith Vaz tabled an Early Day Motion yesterday "to raise the issue in the House of Commons, after being contacted by constituents". He said: "We would not tolerate this kind of racism on other types of television programme and we should not do so on a programme that is watched by millions of people."

The allegations centre around houesmates Jade Goody, Danielle Lloyd and Jo O'Meara who have "ganged up on Shetty in the past few days". Goody's evicted mother Jackiey couldn't pronounce the star's name and referred to her simply as "the Indian".

On Monday, former S Club 7 "star" O'Meara "reportedly suggested that Indians were thin because they were always ill as a result of undercooking their food". The accused trio also "complained that Shetty had touched other housemates' food with her hands", with Danielle Lloyd offering: "You don't know where those hands have been."

Channel 4 has already dismissed the comments as "girly rivalry". In defence of Lloyd, her pal Leeandra Anderson told BBC Radio Five Live: "I've known Danielle for five years now and not once has she had a racist undertone in her voice ever."

Hertfordshire Constabulary, meanwhile, is investigating two threatening emails sent to housemates last night. They would not confirm that the missives were related to the racism kerfuffle, but a spokesman explained: "Hertfordshire Constabulary has been made aware of two emails that have been received by the television studios that contain unspecified threats against a number of the housemates." ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE accused of silencing customer gripes on social media pages
Hello. HELLO. Can EVERYTHING EVERYWHERE HEAR ME?!
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.