AT&T razes the Cingular brand
PrintBranding iron
Posted in Mobile, 12th January 2007 19:02 GMT
Free whitepaper – The business value of SIP VoIP and trunking
AT&T is consigning the Cingular name to the dustbin of history. Its wireless operator will now also be known as AT&T.
The telco kicks off a "transitioning" ad campaign on Monday and will also begin changing the livery on company buildings and vehicles. It's not saying how much this all costs, but the bill will easily run into tens of millions of dollars.
Time for a quote from Ed Whitacre, chairman and CEO of AT&T. "AT&T, BellSouth and Cingular are now one company, and going to market with our services under one brand is the right thing to do."
Press release is here. ®
Free whitepaper – The business value of SIP VoIP and trunking
Analyst Keynote: The Register Agile Data Center Summit
What Exchange can't do - and Dell can
The business value of SIP VoIP and trunking
Enabling The Agile Data Center
Google Spanner — instamatic redundancy for 10 million servers?
Early adopters bloodied by Ubuntu's Karmic Koala
Fedora 12 polishes Linux for netbooks
Sign up, sign up for The Register IT security newsletter