Feeds

Apple iTunes Music Store sells 2bn songs

As forecast here

Intelligent flash storage arrays

Analysis It's nice to be right once in a while. Apple today announced it has sold more than 2bn songs through its online iTunes music store - just as Reg Hardware forecast almost a year ago.

To be fair, we said the two-billionth song would be sold "early 2007", so Apple's come in slightly ahead of our expectations. But it's close enough that we're happy with our back-of-an-envelope numbers, which we scribbled down not long after Apple launched iTunes outside the US.

Apple also said today it has sold 50m TV episodes and 1.3m movies, numbers that should give it some encouragement as it prepares to launch AppleTV, the renamed iTV iTunes-to-TV box it announced in September 2006.

But back to the music. At its current rate, ITMS should pass the 2.5bn mark in May this year and move past 3bn downloads by the end of the year - in September, we'd say.

All this is, of course, proof not only of the strength of the iPod but also that consumers really don't care too much about DRM and being tied to a single supplier as long as they can get the songs they want. The Plays For Sure vendors, with the claimed benefit of selling songs that will play on a variety of players, even collectively are almost certainly a long way behind ITMS.

Online music vendors' catalogues are all much the same, and the tight licensing terms extracted by the music labels appears to have prevented any price competition encouraging buyers to move from one source to another, a factor that might have helped the PFS firms and hindered Apple.

That Apple got it right and the rest - we might mention Microsoft, in particular - didn't is shown by the way hardware companies are now so clearly out to directly link their players to branded music stores. Microsoft's done it with Zune; Nokia too, by buying Loudeye. Samsung said last year it wants to set up a branded music store. Toshiba this week squeezed up even closer to MTV's Urge service. Zvue, which makes a low-cost media player sold through Wal-Mart, attributes its success not just to the sub-$100 price point but the tight link to its Zvue online content store.

All these companies are using Microsoft technology, of course, but the crucial thing is that they're not stressing interoperability rather establishing hardware and online store as two parts of the whole. In that respect, the technology that underpins them is irrelevant. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.