Feeds

AMD launches PC sticker programme

Better by (graphical) design

Choosing a cloud hosting partner with confidence

CES 2007 AMD today launched its latest promotional programme, Better by Design, which, it said, will highlight "outstanding performance and superior technologies in desktop and notebook PCs designed by leading global OEMs". No explicit connection there to AMD products, you'll note, but we'll give the company the benefit of the doubt.

Better by Design is all about attempting to convince buyers AMD-based machines are better than those equipped with technology from the chip maker's arch-rival, particularly now that Windows Vista is knocking on users' doors suggesting they upgrade their hardware.

amd better-by-design branding

AMD's pitch is so-called openness. In short, vendors aren't forced to buy one vendor's chippery, though that's not entirely the case with Intel either, though the chip giant is working on minimising it by pushing platforms rather than discrete products.

The upshot, AMD said, is that it allows computer manufacturers to produce "truly differentiated" products, though the PC business is now so heavily commoditised and standardised, that that's a questionable claim. Yes, it's nice for vendors to base their machines on components from different companies, but how much difference does it really make when standards like x86, Wi-Fi and Bluetooth make everything interoperable?

Nvidia and AMD/ATI will always have their fans, but how many buyers are as passionate when it comes to which Wi-Fi adaptor their machine has built-in. As long as it works...

Whatever, participants in AMD's programme will be able to slap yet another sticker on their machines, this time with Better by Design written on it. The only limitation: the systems must contain dual-core AMD64 CPUs and be able to "deliver on the promised rich visual capabilities and exciting new features of Windows Vista", by which we assume the company means the ability to run the Aero Glass GUI, ie. a Premium-class system.

Dell, HP, Gateway, Acer, Lenovo and NEC have already signed up to receive their stickers. Component suppliers in the scheme include AMD, Nvidia, Atheros, Airgo and Broadcom. ®

Read our complete CES 2007 coverage at Reg Hardware

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.