Feeds

Borland names new sales chief

Repeat performance

HP ProLiant Gen8: Integrated lifecycle automation

Borland Software has placed its vice president for the Americas and Asia Pacific region in charge of sales as incumbent Matthew Thompson quits for Adobe Systems.

Borland today said David Packer is taking over as senior vice president of worldwide field operations, with responsibility for the company's entire sales efforts. Packer takes over from senior vice president of worldwide field operations Thompson.

Packer joined Borland in 2005 fresh from enterprise resource planning (ERP) specialist PeopleSoft, where he was a vice president and managing director.

Packer takes the reigns as Borland tries to elevate its sales pitch from application development tools to application lifecycle management (ALM). The new pitch has a longer sales cycle and sees Borland compete against IBM and Hewlett-Packard Co.

Borland said Pecker was "largely responsible" for re-engineering its US region, which is now the driving forced behind the company's ALM growth, and looked forward to the executive achieving "similar" results on a World wide scale.®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.