The Register® — Biting the hand that feeds IT

Feeds

Brits are gadget addicts, says green think-tank

Sod the planet, I must have a juicer...

Britain is a nation of gadget addicts, according to a report from the Energy Saving Trust (EST). The environmental think tank says over the next six months Brits will buy around 30m electric or electronic gadgets, with many describing their purchases as "essential".

The shopping list is composed of 2.5m digital cameras and mobile phones, 2.25m TVs, and 1.75m computers. We'll also splash out on 1.25m cordless phones, DVD players, microwave ovens, MP3 players and electric kettles, as well as another million hairdryers or hair stylers.

The kinds of gadgets falling into the "essential" category are so frivolous it makes us wonder about the questionnaire. For example, while few people would describe a washing machine as a luxury, we're not sure that a juicer could be described as essential even if a very stretchy imagination was applied. Cordless phones and electric toothbrushes also make it into the indispensable category for at least half of those planning to buy them.

Coffee machines are, of course, quite different. We realise these have a vital role to play in the proper functioning of the country.

But the EST saves its most scathing words for big screen plasma TVs. These energy gluttons can consume as much as four times the power of a similarly sized cathode-ray goggle box.

EST chairman Edward Hyams argues that manufacturers will have to provide better labelling of products so consumers can make an informed choice.

He told the BBC: "We don't want to be saying 'don't have it' - a lot of it is about information and choices. On televisions, for example, we would like to see labels saying 'if you watch it, it will cost x pence per hour, if you leave it on standby, it will cost y pence'. Then you can present the environmental cost in monetary terms." ®

More from The Register

US boffin builds 32-way Raspberry Pi cluster
Beowulf cluster built for the price of a single PC
Nintendo throws flaming legal barrel at YouTubing fans
All your walk-through vid revenue are belong to us
Review: HP Pavilion 14 Chromebook
All roads lead to Chrome?
Borked your iDevice? Pay EVEN MORE to have it fixed by Applecare
Or scream at their hapless techies on their forums
Euro PC shipments plummet into bottomless pit of DOOOOM
11th quarter of decline, 20pc drop on last year - Gartner
 breaking news
Report: AT&T dropping Facebook phone after dismal sales
Turns out folks won't buy that for a dollar
Which petite model likes a fondle and GETTING WET? Sony's Xperia ZR
Take this new mobe swimming. Just not deep, or for long, OK?
Google adds Atari Easter Egg for Breakout's birthday
Cute game born in Jobsian heart of darkness