Feeds

Fjuckby residents demand rebranding

Villagers fjucked off with international ridicule

Intelligent flash storage arrays

NSFW The good burghers of the Swedish village of Fjuckby have decided they've had enough of being the butt of fjuck jokes and are demanding a rebrand, The Local reports.

The Fjuckers finger globalisation as the principal cause of their woes, which "has led to rude English-language associations that the villagers could do without". To add insult to injury, Fjuckby also contains the Swedish word juck, meaning "hump" in the local lingo.

Accordingly, Katriina Flensburg wrote a heartfelt letter to the National Heritage Board on behalf of her fellow Fjuckers. It read: "There should not be any doubt at all that, as a result of relatively new associations, the pronunciation and spelling of the place name 'Fjuckby' today arouses ridicule, teasing, and hilarity in the general public.

"This regrettable fact engenders feelings of weariness, embarrassment and conditioned shame among villagers, who are often forced against their will to take a tiresome 'defensive stance' with regard to the name of their home town."

The solution to the problem is, the locals reckon, a reinstatement of the name Fjukeby which "as late as the 1930s... was the accepted spelling".

We don't think this news will be well received in the Austrian village of Fucking. In 2004, the residents voted defiantly to keep their name, despite carloads of sniggering Brits nicking their roadsigns. ®

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.