Feeds

Nintendo said to profit on Wii production

Consoles costs under $160 to manufacture?

3 Big data security analytics techniques

Nintendo may well be making so much profit on its Wii console it can well afford to replace broken Remote straps. According to a Japanese publication's assessment of the machine's innards, the console costs the videogames company less than $160 to assemble.

In a report published by Japanese business weekly the Toyo Keizai and relayed by Japanese-language site WiiInside, the most expensive component inside the Wii is the DVD drive, which, the paper estimates, costs $31. Next comes ATI's 'Hollywood' graphics chip, at $29.60. The IBM-designed and made CPU, 'Broadway', costs $13, the report reckons.

Add these items to the other components, roll in an assembly cost of $19.50 and you get a manufacturing cost of $158.30. The Toyo Keizai estimates that Nintendo's wholesale price is a cent less than $196. The consoles costs the consumer - if he or she can find one available to buy right now, of course - $250.

So, if the Toyo Keizai is right, Nintendo's making the best part of $40 for every console it sells, and by most accounts it's sold well over a million of them worldwide.

Don't forget, though, it has to cover the development cost, the money spent creating the Wii's on-board software, and the physical distribution and marketing costs, but it nonetheless establishes a nice pattern for Nintendo, which does very nicely out of games sales, whether Wii-specific titles or older ones made for previous consoles that the company can now sell again as downloads. ®

Read Reg Hardware's Nintendo Wii Review here

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.