Feeds

'You'd have to be nuts' to think AMD can match our tick – Intel

Eyeing Sun's Niagara flow

Reducing security risks from open source software

Intel has confirmed plans to "tick" and "tock" AMD into submission.

Beer in hand and in belly, we listened to Intel's latest AMD-hammering pitch during a session Wednesday with company executives in San Francisco.

Rather than going biblical, Intel has gone metronomical, vowing to overwhelm AMD with a regular "cadence" of product releases that run on a "tick tock" fashion. The tick tock relationship centers on Intel thumping the market with a new chip architecture – the tock - and then following that with less dramatic, more pragmatic manufacturing process, core, voltage and cache shifts – the tick.

Intel has been banging on about this strategy – that's really more of a tock tick than a tick tock – for quite awhile, and we've obliged the chip maker by publicizing its talking points. Consider it a holiday gift.

With its new, tocked "Core" designs crammed into the market, Intel now plans to focus on the pragmatic part of its equation, moving quickly from 65nm manufacturing to 45nm.

"From our perspective, 65nm is kind of old news," said Intel manufacturing chief Tom Franz.

AMD, well behind on the 65nm front, looks to shrink the usual two-year lag between process generations by moving to 45nm within 18 months. Intel executives, however, characterized the 18-month plan as a figment of AMD's imagination until the rival chip maker can prove otherwise.

"They are so dreadfully behind," said Intel SVP Pat Gelsinger, adding that "you'd have to be nuts" to think AMD will come close to beating Intel to any manufacturing milestones.

To Gelsinger's point, Intel has been relentless on the fabrication front. It has more manufacturing muscle than any other chipmaker on the planet and does not seem to slip with its chip production, as it has done with design. Such manufacturing strength translates into better, cheaper product.

Muscular factory skills were all Intel had to brag about after a "pretty ugly" period, stretching from 2004 to the middle of this year. It could produce a lot – too many as it turned out – of ho-hum desktop and server chips. But that did the company little good.

More recently, market share figures show that Intel stopped the server chip hemorrhage – a fact not lost on the often thick analyst community.

"I was very pleased to read that a number of analysts have downgraded AMD," Gelsinger said.

Securing Web Applications Made Simple and Scalable

Next page: Throughput monsters

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.