Feeds

'You'd have to be nuts' to think AMD can match our tick – Intel

Eyeing Sun's Niagara flow

Secure remote control for conventional and virtual desktops

Intel has confirmed plans to "tick" and "tock" AMD into submission.

Beer in hand and in belly, we listened to Intel's latest AMD-hammering pitch during a session Wednesday with company executives in San Francisco.

Rather than going biblical, Intel has gone metronomical, vowing to overwhelm AMD with a regular "cadence" of product releases that run on a "tick tock" fashion. The tick tock relationship centers on Intel thumping the market with a new chip architecture – the tock - and then following that with less dramatic, more pragmatic manufacturing process, core, voltage and cache shifts – the tick.

Intel has been banging on about this strategy – that's really more of a tock tick than a tick tock – for quite awhile, and we've obliged the chip maker by publicizing its talking points. Consider it a holiday gift.

With its new, tocked "Core" designs crammed into the market, Intel now plans to focus on the pragmatic part of its equation, moving quickly from 65nm manufacturing to 45nm.

"From our perspective, 65nm is kind of old news," said Intel manufacturing chief Tom Franz.

AMD, well behind on the 65nm front, looks to shrink the usual two-year lag between process generations by moving to 45nm within 18 months. Intel executives, however, characterized the 18-month plan as a figment of AMD's imagination until the rival chip maker can prove otherwise.

"They are so dreadfully behind," said Intel SVP Pat Gelsinger, adding that "you'd have to be nuts" to think AMD will come close to beating Intel to any manufacturing milestones.

To Gelsinger's point, Intel has been relentless on the fabrication front. It has more manufacturing muscle than any other chipmaker on the planet and does not seem to slip with its chip production, as it has done with design. Such manufacturing strength translates into better, cheaper product.

Muscular factory skills were all Intel had to brag about after a "pretty ugly" period, stretching from 2004 to the middle of this year. It could produce a lot – too many as it turned out – of ho-hum desktop and server chips. But that did the company little good.

More recently, market share figures show that Intel stopped the server chip hemorrhage – a fact not lost on the often thick analyst community.

"I was very pleased to read that a number of analysts have downgraded AMD," Gelsinger said.

The essential guide to IT transformation

Next page: Throughput monsters

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?