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Naomi Campbell secures Foot in Mouth award

Plain English Campaign honours battling supermodel

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Battling clotheshorse Naomi Campbell has been honoured by the Plain English Campaign with its annual "Foot in Mouth" award. The supermodel secured this year's crown for "a baffling quote made by a public figure" by reportedly declaring: "I love England, especially the food. There's nothing I like more than a lovely bowl of pasta."

The Foot in Mouth award was announced at a ceremony in London last night at which the Plain English Campaign celebrated the good, the bad and the ugly in our beloved mother tongue.

Also on offer were seven "Golden Bull" prizes for royally trashing the English language. Up to the podium stepped Germaine Greer, for writing in The Guardian that the "first attribute of the art object is that it creates a discontinuity between itself and the unsynthesised manifold". She was joined by Wheale, Thomas, Hodgins plc for this splendid job advertisement:

Our client is a pan-European start-up leveraging current cutting edge I.P. (already specified) with an outstanding product/value solutions set. It is literally the right product, in the right place at the right time… by linking high-value disparate legacy systems to achieve connectivity between strategic partners/acquisition targets and/or disparate corporate divisions. The opportunity exists to be the same (i.e. right person etc. etc) in a growth opportunity funded by private equity capital that hits the 'sweet-spot' in major cost driven European markets.

Good to see the Strategy Boutiques have finally received the recognition they deserve. The full list of shame is available here. ®

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