Feeds

O2 offers to scratch mobile phones

Free engraving at Oxford-Street drop-in centre

Intelligent flash storage arrays

O2 are offering free etching of logos and pictures onto mobile phone handsets, at the Blue Room in their flagship store at 368 Oxford Street (London). O2 customers are invited in to take a break from the horrors of Christmas shopping and enjoy a back massage and some free internet access too.

A selection of logos are available incorporating the normal Celtic ropes and skulls, but custom designs are also possible, if not promised: take along your ideas and they’ll try to accommodate them. The process is carried out by experts from Razorlab and takes about 20 minutes.

This idea of creating a haven for O2 customers only is built on their presence at various music festivals, where customer-only zones have provided rest and recuperation facilities varying between festivals. The idea is very valid: with non-customers looking on jealously at the chosen ones inside, and generates customer loyalty without cutting prices.

Anyone doing their Christmas Shopping on Oxford Street two weeks before Christmas is either mad or desperate, and either way respite is likely to be most welcome.

Whether O2 will have the space to accommodate crowds of foot-sore customers and their shopping remains to be seen, but the Blue Room will remain open until the 23rd of December.

Intelligent flash storage arrays

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.