O2 offers to scratch mobile phones

Free engraving at Oxford-Street drop-in centre

Posted in Mobile, 12th December 2006 11:59 GMT

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O2 are offering free etching of logos and pictures onto mobile phone handsets, at the Blue Room in their flagship store at 368 Oxford Street (London). O2 customers are invited in to take a break from the horrors of Christmas shopping and enjoy a back massage and some free internet access too.

A selection of logos are available incorporating the normal Celtic ropes and skulls, but custom designs are also possible, if not promised: take along your ideas and they’ll try to accommodate them. The process is carried out by experts from Razorlab and takes about 20 minutes.

This idea of creating a haven for O2 customers only is built on their presence at various music festivals, where customer-only zones have provided rest and recuperation facilities varying between festivals. The idea is very valid: with non-customers looking on jealously at the chosen ones inside, and generates customer loyalty without cutting prices.

Anyone doing their Christmas Shopping on Oxford Street two weeks before Christmas is either mad or desperate, and either way respite is likely to be most welcome.

Whether O2 will have the space to accommodate crowds of foot-sore customers and their shopping remains to be seen, but the Blue Room will remain open until the 23rd of December.

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