Feeds

Films fail to pull in the on-line punters

Shorter is better on the web

Top three mobile application threats

A survey of US internet users shows that while video content is popular, films are not. Only 5% of those who regularly watch video content on the internet have sat through a whole film sitting at their desk.

Amongst the sample of 1, 725 interviewed by API Research nearly 70% of those polled use internet video to watch short-form entertainment, such as news clips or the ballast which fills YouTube: with age being a pretty clear delineator between those two groups.

How many are getting their short-form content from subscription sites of an adult nature isn’t recorded.

Back in the days when interactive TV was going to change everything we talked a lot about the “lean-forward” experience of computer use, against the “lean back” TV-watching pose for which we were creating content.

For those with short memories: selling the web to TV-watchers went badly, so why should selling movies to computer-users fair any better?

Until the computer moves into the living room then selling films over the internet will remain a niche activity, but that’s not going to take long.

Top three mobile application threats

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.