Feeds

Films fail to pull in the on-line punters

Shorter is better on the web

Next gen security for virtualised datacentres

A survey of US internet users shows that while video content is popular, films are not. Only 5% of those who regularly watch video content on the internet have sat through a whole film sitting at their desk.

Amongst the sample of 1, 725 interviewed by API Research nearly 70% of those polled use internet video to watch short-form entertainment, such as news clips or the ballast which fills YouTube: with age being a pretty clear delineator between those two groups.

How many are getting their short-form content from subscription sites of an adult nature isn’t recorded.

Back in the days when interactive TV was going to change everything we talked a lot about the “lean-forward” experience of computer use, against the “lean back” TV-watching pose for which we were creating content.

For those with short memories: selling the web to TV-watchers went badly, so why should selling movies to computer-users fair any better?

Until the computer moves into the living room then selling films over the internet will remain a niche activity, but that’s not going to take long.

Boost IT visibility and business value

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
Ancient pager tech SMS: It works, it's fab, but wow, get a load of that incoming SPAM
Networks' main issue: they don't know how it works, says expert
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.