EMC puts storage on ice

Disk freeze

globalisation

EMC refuses to let server makers get all the low-power data center attention. The storage vendor this week rolled out a new set of services meant to help customers gauge and then lower their energy consumption.

In case you haven't noticed, the hardware vendors have decided that you guys are in an energy crisis and they're here to help with everything from more energy efficient gear to low-powered consultants. EMC has picked up on that consultancy path with its Energy Efficiency Services and Power Calculator tool. Both "products" should help customers lower the overall power burden of their data centers.

EMC's services appear awfully reminiscent of what IBM, HP or Sun Microsystems offer. The company will look over your data center and suggest ways to improve current and future energy consumption. These service could then stretch to EMC selling you on server consolidation via VMware or new more-dense storage hardware.

Customers will require a personal chat with EMC to find out how much these energy services cost. We understand that the price varies quite a bit based on the task at hand.

It's a rich world out there for businesses looking to reduce their energy consumption. IBM has cooling services, HP has specialized data center sensors, Sun has liquid-cooled data center trailers and now EMC has services of its own.

Bandwagon looking full, boys?

There's more on EMC's services here. ®

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