Feeds

Yahoo! restructures!

Says goodbye! to chief operating officer

Providing a secure and efficient Helpdesk

Yahoo!'s chief operating officer Daniel Rosenweig and entertainment group head Lloyd Braun are both leaving the company.

Yahoo! is splitting into three segments to try and improve, and speed up, decision making. The new divisions will be an audience division, advertiser and publisher group, and technology team. The appointments are effective from 1 January, but Rosenweig will leave in March next year to ensure a smooth handover.

The audience division will aim to increase the number of people using Yahoo! services. The company is still looking for someone to run that division.

An advertiser and publisher group will look for ways to improve how Yahoo! sells ads to agencies and big advertisers. This division will be run by Susan Decker who has been Yahoo!'s chief financial officer since 2000. She will continue to act as CFO until a replacement can be found and is presumably being considered for the top job when Semel leaves.

Finally, there will be a technology division run by current CIO Farzed Nazem. It will carry on supporting the whole group but will also be responsible for "Project Panama" - the company's new advertising platform.

Yahoo! chief executive officer Terry Semel said: "We're putting the right people in the right places to execute our focused growth strategy. Yahoo! has an extraordinarily skilled and experienced group of senior executives, and we're adding outside senior talent to this already strong team."

Yahoo! has long been criticised for failing to make enough money from its huge audience and from not buying into Bubble 2.0 companies such as Facebook and MySpace. A recent leaked memo said the company was spreading its peanut butter too thinly - offering too many services and a lack of focus.

The company hopes to complete the reorganisation by the end of the first quarter of 2007.

Yahoo!'s press release is here. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple's iPhone 6 first-day sales are MEANINGLESS, mutters analyst
Big weekend queues only represent fruity firm's supply
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Bill Gates, drugs and the internet: Top 10 Larry Ellison quotes
'I certainly never expected to become rich ... this is surreal'
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.