Feeds

Carphone Warehouse makes up with Vodafone

At least for existing customers

Remote control for virtualized desktops

Just a couple of months after Vodafone announced that Phones4U would get the exclusive right to sell its connections it has back-peddled and will allow CW to sell contract renewals and pre-pay connections.

According to the The Financial Times the firms have stepped back from an acrimonious divorce, and have opted for some sort of open relationship. The Times estimates contract renewals and pre-pay connectionsto account for around 40 per cent of the business lost, which makes it a significant step towards rebuilding the relationship between the two companies.

At the time of the original announcement Carphone Warehouse shares dived nearly 16 per cent as many questioned its business model, and other networks announced they were re-examining their sales channels. But it would appear that other operators have become nervous of doing business with Phones4U, and are strengthening their relationship with CW as a result, which in turn makes it harder for Vodafone to operate an exclusive arrangement.

It isn’t rare, in the mobile industry, for companies to struggle to understand who needs whom the most, and who has the upper hand in negotiations.

Network operators are often guilty of over-rating their position while rapidly discovering that customers are more loyal to their handset manufacturer or retailer than their service provider, a situation which is only going to intensify as alternative voice services become more widely used.

This time it seems that Vodafone overstepped the mark, and in a year or two we’ll see Carphone Warehouse quietly stocking Vodafone contracts again as though nothing had happened.®

Remote control for virtualized desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
FCC: Gonna need y'all to cough up $1.5bn to put broadband in schools
Kids need more fiber, says Wheeler, and you'll pay for it
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.