Feeds

Sun ditches jet, puts McNealy on Southwest

The network is the airplane

Intelligent flash storage arrays

Only Sun Microsystems could turn scrapping its corporate jet into a product pitch.

The company recently whacked its corporate flyer after years of loyal service, deciding that chartering private planes and hitching rides on Southwest made more sense for the likes of Chairman Scott McNealy and CEO Jonathan Schwartz. The move was in some ways a cost-cutting measure as the jet "got crap mileage." But, more than that, it reflected Sun's constant theme of renting things the company is not so hot at and building the rest - or so Sun's top dogs tell us.

"We couldn't find a customer that valued our ability to manage an airplane," Schwartz told us.

"It turns out NetJets and United can run more efficient airlines than we can," added McNealy. "Someday, folks might start to realize that network.com is a more efficient way to run their computers too."

Always with the hard sell.

Sun has been banging on about outsourcing services for years, bragging about how it hires Aramark - or whomever - to serve meals at its campuses and how partners like Salesforce.com ship CRM services online. McNealy has urged large companies to stick with what they know rather than trying to build custom IT shops to handle tasks better done by professionals.

But the airplane sales pitch seems to miss the larger point.

In the midst of this mini-bubble, you'd hope that Sun would be buying more planes rather than selling off its lone jet. We long for the days when Carly Fiorina was building an Air Force at HP complete with attendants who were "resourceful when confronted with non-standard work duties." And what of vodka peeing ice sculptures? Who can we turn to for those now?

Lest you be worried about McNealy and Schwartz's comfort, we can assure you the executives still travel in style. There's the chartered jets and first class seats on commercial craft for overnight, international treks.

"No first class on Southwest though," McNealy added.

And there are even more perks on the way, if Sun can find the black.

"We're waiting to turn profitable before we charter planes with bathrooms," Schwartz said. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.