Feeds

Sun ditches jet, puts McNealy on Southwest

The network is the airplane

Intelligent flash storage arrays

Only Sun Microsystems could turn scrapping its corporate jet into a product pitch.

The company recently whacked its corporate flyer after years of loyal service, deciding that chartering private planes and hitching rides on Southwest made more sense for the likes of Chairman Scott McNealy and CEO Jonathan Schwartz. The move was in some ways a cost-cutting measure as the jet "got crap mileage." But, more than that, it reflected Sun's constant theme of renting things the company is not so hot at and building the rest - or so Sun's top dogs tell us.

"We couldn't find a customer that valued our ability to manage an airplane," Schwartz told us.

"It turns out NetJets and United can run more efficient airlines than we can," added McNealy. "Someday, folks might start to realize that network.com is a more efficient way to run their computers too."

Always with the hard sell.

Sun has been banging on about outsourcing services for years, bragging about how it hires Aramark - or whomever - to serve meals at its campuses and how partners like Salesforce.com ship CRM services online. McNealy has urged large companies to stick with what they know rather than trying to build custom IT shops to handle tasks better done by professionals.

But the airplane sales pitch seems to miss the larger point.

In the midst of this mini-bubble, you'd hope that Sun would be buying more planes rather than selling off its lone jet. We long for the days when Carly Fiorina was building an Air Force at HP complete with attendants who were "resourceful when confronted with non-standard work duties." And what of vodka peeing ice sculptures? Who can we turn to for those now?

Lest you be worried about McNealy and Schwartz's comfort, we can assure you the executives still travel in style. There's the chartered jets and first class seats on commercial craft for overnight, international treks.

"No first class on Southwest though," McNealy added.

And there are even more perks on the way, if Sun can find the black.

"We're waiting to turn profitable before we charter planes with bathrooms," Schwartz said. ®

Internet Security Threat Report 2014

More from The Register

next story
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.