Feeds

Second Life escapists told to wake up

Child poverty deaths shame Sadville

Build a business case: developing custom apps

An anti-poverty campaign has reminded the inhabitants of Second Life that while they fanny about wasting time and money hiding from their own trivial worries there are people are dying unnecessarily in the real world.

The World Development Movement (WDM) has loaded a digital counter into Linden Labs' virtual world which tallies the number of preventable child deaths since it was first opened in 2003. A child's life is lost every three seconds.

Second Life

The wake-up call comes on the same day a chilling survey reveals almost half of Americans who use "virtual communities" believe events there to be just as significant as those in the real world.

The WDM's Peter Taylor said: "Millions of people are now spending more and more of their time in Second Life or similar virtual environments. We are here to remind them that they can't escape the problems of the real world."

The WDM was a founding force in the Fairtrade Foundation, the Jubilee 2000 campaign to cancel debt, and Make Poverty History. The charity is encouraging the more than one and a half million Second Life "residents" to remember reality and participate in it. ®

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?