Feeds

'Successful' Zune launch no threat to iPod?

Plays For Sure players need to watch out

Choosing a cloud hosting partner with confidence

Interest in Microsoft's Zune media player appears to be diminishing, if Amazon.com's sales charts are anything to go by. This despite grabbing the number two slot in the US retail market immediately after its 14 November launch, according to figures from market watcher NPD.

NPD's numbers - published yesterday, according to EETimes - show Microsoft's player accounted for nine per cent of unit sales and 13 per cent of revenues in the seven days to 17 November. That placed it just ahead of SanDisk but well behind the iPod's figures of 63 per cent and 72.5 per cent, respectively.

NPD categorised the Zune launch "a success", achieving a decent share of the market despite its relatively high price.

Separately, a survey carried out on behalf of the Reuters newsagency revealed that a third of media player buyers considering a Zune purchase were looking to upgrade from a player they already own. That said only seven per cent of those surveyed, when presented with a list of players, said they were keen on a group that included the Zune.

By contrast, 80 per cent said they'd pick an iPod. Of that number, only 18 per cent said they were upgrading.

Zune's relative strength in the upgrade market lends weight to the argument that the device will hit Microsoft's Plays For Sure hardware partners more than it's going to hurt Apple. The iPod maker is clearly appealing to many more new users, so it's business is still coming through growing the market than canibalising it.

Apple's player today dominated Amazon.com's electronics best-sellers list, let alone the more specific MP3 players list, which contained just three non-Apple devices: two SanDisks - at chart positions six and eight - and a Creative, placed tenth.

Zune didn't even make the top 15 - the black version was listed in 17th place. The brown model came in at 37, the white one at 76. Amazon.com's numbers are updated hourly, and positions change frequently. But iPods tend to cluster around the top ten. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.