Feeds

Amazon.com mixes Marmite with .Mac

Yeast extract and Apple's online service 'better together'

Beginner's guide to SSL certificates

Amazon.com's collection and analysis of what its customers buy yield some curious connections. Who would have imagined, for instance, that US Mac users, well known for how seriously they support their favoured computing platform, are equally keen on England's most famous brand of yeast extract.

How else to explain Amazon's offer of a 12-pot pack of Marmite with a copy of Apple's .Mac online service? The online store clearly believes the Mac-friendly services and software suite is "better together" with the dark brown sandwich topper.

amazon.com mixes marmite with .mac
Click for full-size image

We can see .Mac's mix of web tools, email and a stack of handy software utilities as a tasty treat for any Apple fan, but we find Marmite - once advertised over here with a 'you'll love it or hate it' campaign - rather less palatable.

Similar savoury sauces - Britain's Bovril and Australia's iconic Vegemite - aren't on offer on Amazon.com's grocery pages, so there's no way to see which computing platforms their respective fans favour. ®

Thanks to reader Steve for the tip.

Choosing a cloud hosting partner with confidence

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.