Feeds

O2 punts free phone backup

Churn squashing wheeze

Top three mobile application threats

O2 has begun pushing an early iteration of its My bluebook upload service, which enables subscribers to copy data to a password-protected web-accessible account.

My bluebook has been around a while but O2 has kept it relatively quiet as it implements bits that might make the effort of signing up worthwile. Next year the service will be automatic so all texts and media messages will be mirrored to the user's My bluebook area. At the moment there's a faffy shortcode text number to upload material to.

O2 says it's also building in an automatic address book synchronisation feature, which would provide a useful no-brainer backup for those, almost, inevitable incidents of leaving one's phone in a taxi/toilet/swamp. It'll also be compatible with Microsoft Outlook, if you're into that sort of thing.

The ubiquitous social angle is there too, with subscribers able to share their content via forwarded weblinks.

O2 say My bluebook is free and uploading won't even incur any data charges or use up any of your GPRS allowance. But there is one catch. The Ts and Cs ensure subscribers won't be able to take the contents of their bluebook with them should they up sticks to another operator. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.