Feeds

Tony Blair is not Hitler: official

ASA rules on No2ID advert

Intelligent flash storage arrays

An advert showing a close-up picture of Tony Blair with a barcode on his top lip was not offensive, the Advertising Standards Authority has ruled.

The advert appeared in The Guardian newspaper with the strapline: "ID cards have worked well in Europe before." Eight people complained that they thought the barcode made Blair resemble Hitler. The poster is available here.

The ASA said although the ad may be offensive to some "it was unlikely to be seen as making a serious comparison between Tony Blair and Hitler but instead as highlighting a lobbying group's opinion that ID cards should not be introduced because of the threat to civil liberty they posed".

NO2ID made clear they had worked hard to make Blair look like Hitler. The ASA statement said:

NO2ID said the photograph of Tony Blair was expertly retouched to make it look like a 1930s portrait and the layout was designed to recall the Nazi era.

They said the photograph did not portray Tony Blair as Hitler but was intended to be a comparison of Tony Blair with Hitler based on policy, not personality.

NO2ID asserted that the ad contained an implicit claim that identity cards were useful to the implementation of Nazi policies across Europe; they argued that that was beyond doubt. They asserted that identity cards themselves had been used to control populations in occupied Europe and were very closely associated with the process of sorting victims for the concentration camps.

They said the ad was intended to be insulting to Tony Blair but argued that insulting a politician was unlikely to offend.

Indeed.

The complaint was not upheld because: "The ASA noted the ad had been intended to encourage discussion on a sensitive political issue."

The whole ASA judgement, well worth a read, is available here. ®

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.