Feeds

Mobile porn market set to explode

Users demand 'erotic entertainment'

Designing a Defense for Mobile Applications

Mobile users are demanding more "erotic" entertainment as industry analysts forecast a surge in growth in the industry.

Analysts Juniper Research expect the worldwide mobile adult content market to be worth $3.3bn by 2011, up from its current level of $1.4bn, and a significant increase on forecasts by Informa Telecoms and Media last year which predicted a market value of $2.3bn by 2010.

Europe is considered the most lucrative market, according to the Juniper study, with the Asia Pacific region the next most valuable to the industry.

A total of $14.5bn in revenue is expected to be generated by the adult mobile content sector over the next five years with Europe accounting for 39 per cent revenue over this period. The study estimates that video-based services will account for over 70 per cent of revenue in the mobile adult content market by 2011.

"Adult content business models have succeeded in other major delivery media: print, cinema, DVD, PPV TV etc. There is no reason why the mobile channel should not be equally profitable for adult content industry players," Juniper Research research director Bruce Gibson said.

"The mobile channel will provide a different way of presenting adult content to traditional delivery channels and will reach new audiences. Mobile is about fun and instant gratification. I think the biggest opportunity is at the casual and softer end of the adult market, [such as] lads in pubs sharing a video clip after a few pints and people looking for a bit of fun when they have spare time to kill etc, not the hard core stuff," he said.

Earlier this month Respond Mobile, a British-based firm that provides adult mobile content, announced the launch of a pan-European service called Rhythm TV. This service will edit content from adult entertainment television stations such as XXX TV and 100 per cent Babes to suit the shorter viewing habits of mobile users. The service is scheduled for launch in January.

Copyright © 2006, ENN

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.