Feeds

AMD changes tack on developing-world PC

Wants to sell chips, not finished systems

The Power of One Brief: Top reasons to choose HP BladeSystem

AMD isn't quitting the low-cost, developing world-oriented PC arena after all - it's simply changing its business model, the company has claimed. Instead of manufacturing a box - such as the Personal Internet Communicator, aka 'Emma', it canned earlier this month - it will devise reference platforms system builders can use as a foundation for their own products.

So said AMD's Chief Innovation Officer, Billy Edwards, in an interview with EETimes published this week. "We will make reference designs and work with OEMs and ODMs, but we will not do an end product," he said.

"We are going back to our core competency of selling chips."

The scheme makes sense, allowing AMD to focus on the core technology while its system builder partners with better local knowledge tailor finished boxes for specific markets. Edwards indicated a range of reference designs would be produced, all based on AMD's Geode line of low-power x86-compatible CPUs. Some designs will focus on low-cost systems, others to offer more processing power, each aimed at different usage models.

Edwards said the reference designs will not tie in with Microsoft's FlexGo initiative, the software giant's own attempt to devise a PC for the developing world and a business model - bank-subisidised sales - to get the machines into users' hands. However, he said the two platforms will "eventually" merge.

In June, AMD said it was licensing Transmeta's FlexGo-friendly Efficeon processor to pitch to OEMs keen to make FlexGo machines. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.