Feeds

Sony and Ericsson get loved up over mobile TV

Aw, we work so well together

The Essential Guide to IT Transformation

Sony and Ericsson are to expand their partnership beyond cell phones to provide mobile television and broadband services.

Ericsson, the Swedish telecoms equipment maker, announced the expansion of the Sony Ericsson partnership on Thursday. Per Nordlof, Ericsson's director of product strategy and portfolio management, told Reuters: "There is a strong confidence between Ericsson and Sony after the success of the handset business and we will work to develop software that connects the gadgets in the home with the outer world."

Sony Ericsson was a joint venture formed by the two companies in 2001 and has since become the world's fourth-largest mobile handset maker. Last month the company announced earnings of €433m for its fiscal third quarter, up 187 per cent on the same period last year.

Sales for the period amounted to €2,913m, representing a year-on-year increase of 42 per cent, and net income was €298m, compared to €104m last year. The joint venture shipped 19.8 million phones during the period and currently employs over 7,000 people worldwide in Europe, Japan, China, and America.

Nordlof said Ericsson and the Japanese electronics giant expect there to be a mass market for mobile television within the next two years, with 30 per cent of mobile phone users accessing mobile television by then. He said consumer demands will force telecom operators to offer broadband television services in order to retain their subscribers.

Consumer demand for mobile television in Ireland at present is relatively small. Vodafone's Sky Mobile TV service, which was launched in June, currently has 68,000 subscribers out of the mobile giant's 2.1 million Irish customers. Despite the relatively low take up of mobile television offerings there are more options coming on the market to tempt Irish consumers.

Three Ireland's X-Series of mobile phones, which includes Sony Ericsson as a partner, will go on sale in December and its services include mobile television. Three already produces sport and music-themed mobile television shows featuring Irish broadcasters Eamon Dunphy and Tom Dunne.

Copyright © 2006, ENN

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.