Feeds

Salesforce.com integrates to get ahead

Plays nice with Oracle

Remote control for virtualized desktops

Salesforce.com is today expected to take its latest step towards improving integration with third-parties' software, including business rival Oracle.

The hosted CRM pioneer will announce an extension to its recently launched Apex platform and language called ConnectOut, which enables other applications to be notified of business events in Salesforce.com. ConnectOut – part of Salesforce.com’s new ApexConnect family of services - is scheduled for release with the Winter 07 edition of Salesforce.com CRM.

Also due is ConnectOracle for integration with the Oracle 11i database, for bi-directional synchronization of data like customer account information between Salesforce.com and an Oracle repository. Integration is provided through a pre-built customer-master template.

ConnectOracle follows this summer's launch of ConnectSAP, starts at $1,000 per customer per month, runs to $12,000 annually and is available on request from Salesforce.com.

Missing from ConnectOracle, though, is integration between the Oracle-owned PeopleSoft and JD Edwards applications. Neither is there integration with Microsoft Dynamics. Salesforce.com said it picked Oracle in response to customer demand.

The launch is intended to enhance the attraction of Salesforce.com's multi-tenant, hosted business application platform over single-tenant applications from Oracle, SAP and Microsoft. Single-tenancy systems traditionally have a tendency to be complex, thanks to their architecture and the number of modules plugged-in through customization, making upgrades and integration notoriously difficult.

ConnectOut capitalizes on the multi-tenant model, where many people use the same platform, by making integration and customization easier. Connecting with non-Salesforce.com systems occurs at the API layer making it possible to kick-start an outbound message from Salesforce.com to another business application, such as an order fulfillment system.

That is a potential riposte to Netsuite, its software as a service rival NetSuite, which is knocking Salesforce.com for being "only" CRM, by lacking the back-end platform that enterprise resource planning (ERP) provides to run a business.

ConnectOut builds on the Apex platform and language released in October. Apex uses a combination of web services interfaces, AJAX and real-time messaging and integration to combine applications. It is unclear just how far ConnectOut gets into the guts of enterprise applications and data, though, or whether that will remain the preserve of dedicated integrations such as those for Oracle and SAP. Salesforce.com claimed dozens of customers are in production on ConnectSAP. Salesforce.com also provides integration with Microsoft Office, Outlook and Lotus Notes.

According to Salesforce.com, it is helping reduce the cost of integration associated with installing applications. "Prior to ConnectSAP and ConnectOracle a lot of that connection was developed with Salesforce.com and partners. We are shifting more burden to Salesforce.com," Salesforce.com senior vice president Kendall Collins told The Register. "We will continue to pre-package the most popular and widely used product sets."

Salesforce.com will also flag-up integrations using Apex for third-parties on AppExchange, making them easier for customers to find. An Apex Connected category will list 25 offerings from partners who include Tibco, Scribe and Informatica.®

Intelligent flash storage arrays

More from The Register

next story
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.