Market watcher Semiconductor Insights has taken Nintendo's Wii to bits - a little more carefully, we presume, than the sledgehammer-wielding Canadians - to expose the next-generation console's internal workings. Handily, it filmed the process.

SI's investigation revealed IBM's custom PowerPC processor codenamed 'Broadway' and the ATI - now AMD - graphics chip dubbed 'Hollywood'. No secret there - Nintendo announced the presence of these chips ages ago.

However, SI also found Broadcom chippery behind the console's Wi-Fi, Bluetooth and sensor components. The console also contains Qimonda - née Infineon - GDDR 3 graphics memory, 512MB of Samsung NAND Flash and 2MB of Elpida SDRAM.

And you can take part vicariously in the pleasures of console dissection by clicking on the movie link below:

Website Inform.it has also taken the Wii apart, piece by piece, with a full write-up here. Popular Science has had a go too.

Last week, researcher iSuppli disassembled Sony's PlayStation 3 to reveal its true cost of manufacture: $840.