Feeds

Facial recognition firm pulls in seed funding

A tool for all the family

Bridging the IT gap between rising business demands and ageing tools

A Swedish firm has secured $5.1m of funding to produce software that uses facial recognition to sort images on the internet with people's photo libraries.

Polar Rose AB, of Malmö, Sweden, said in a statement it should release a beta version of its software in early 2007 after getting the money (worth €4m, or SEK37m) from Copenhagen's Nordic Venture Partners.

The firm's Californian spokesman reckoned the software had some "intriguing social networking capabilities". The mind boggles.

We gather that the idea is the software acts as a sort of search tool that finds images with certain things in them as one might use the Google toolbar to find documents with certain words. Polar reckons its Bloom™ face matching technology will be just one component of this.

The brains behind the firm, founder and CTO Dr Jan Erik Solem, is pitching the tool as "bionic software", because it relies in part on its artificial intelligence to sort images, as well as input from the user.

That might be a way of saying that computers aren't yet as clever as the human brain in sorting images, so they need some help. Though we weren't able to get in touch with Polar at the time of writing to confirm this supposition, it is worth noting that facial recognition software is not yet clever enough to do what many authorities running CCTV networks in Britain would like, which is pick a face out of a crowd and match it against a database.

Polar is also pitching Bloom as a "disruptive technology". We'll hold them to that when they bring it round for a viewing in December. ®

Application security programs and practises

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.