Feeds

AMD rebrands ATI chipsets under its own name?

ATI brand only for discrete GPUs

Choosing a cloud hosting partner with confidence

AMD may be retaining the ATI brand for its discrete graphics chip products, but it's going to drop the old name from its newly acquired chipset business, it has been claimed. Out will go CrossFire Xpress, in will come AMD x80X CrossFire.

The exact numbering will depend on the chipset family, DailyTech reports which cites the company's latest roadmap. The CrossFire Xpress 1600 series will become the AMD 480X CrossFire line, while the CrossFire Xpress 3200 range will soon be branded AMD 580X CrossFire.

The chipsets' features, the report claims, will remain unchanged, and while ATI juggled with the products' naming scheme before, this change really puts the stamp on AMD's ambition to match Intel as a producer of chipsets.

The move is also likely to renew speculation that AMD may choose to spin off or sell the discrete graphics business, now the only part of the former ATI to retain its original name, neatly partitioning for a divestment should AMD ever feel the need to do so. ®

Intelligent flash storage arrays

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.