Feeds

AMD rebrands ATI chipsets under its own name?

ATI brand only for discrete GPUs

The Essential Guide to IT Transformation

AMD may be retaining the ATI brand for its discrete graphics chip products, but it's going to drop the old name from its newly acquired chipset business, it has been claimed. Out will go CrossFire Xpress, in will come AMD x80X CrossFire.

The exact numbering will depend on the chipset family, DailyTech reports which cites the company's latest roadmap. The CrossFire Xpress 1600 series will become the AMD 480X CrossFire line, while the CrossFire Xpress 3200 range will soon be branded AMD 580X CrossFire.

The chipsets' features, the report claims, will remain unchanged, and while ATI juggled with the products' naming scheme before, this change really puts the stamp on AMD's ambition to match Intel as a producer of chipsets.

The move is also likely to renew speculation that AMD may choose to spin off or sell the discrete graphics business, now the only part of the former ATI to retain its original name, neatly partitioning for a divestment should AMD ever feel the need to do so. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.