The Register® — Biting the hand that feeds IT

Feeds

Fujitsu Siemens proposes sticky solution to power crisis

Why can't a server be more like a fridge?

Magic Quadrant for Enterprise Backup/Recovery

Fujitsu Siemens' CTO has called on the IT industry to start offering meaningful power ratings, so that corporates and consumers can buy kit the same way they buy their freezers and washing machines.

Joseph Reger, opening the vendor's annual jamboree in Augsburg, said vendors weren't doing enough to reduce power loss in their kit, or to help customers make meaningful comparisons.

He slated white box kit, surprise surprise, for having power supplies that instantly waste as much as 50 per cent of power. He then admitted that in general power supplies can waste about 30 per cent of the power they draw.

Client devices, especially mobile devices, could be tweaked to better manage power draw and waste, he said, though added that midnight updates often made a mockery of standby.

Servers, on the other hand, are supposed to run at 60 to 70 per cent utilisation, meaning power management was less of a solution. However, he continued, often utilisation was more like six to seven per cent. Consolidation, virtualisation, and the use of blade architectures went some way to reducing server power consumption. But, he warned that cramming in too many blades concentrated heat, demanding air con, big fans, and other power hungry solutions.

Sharing power supplies was one solution. More useful, he proposed, was the return of water cooling, whether at data centre, rack or chip level.

But, what Reger really wants, is for IT vendors to submit to the sort of energy rating system white goods vendors work under. Anyone who's bought a fridge or washing machine recently will know what we mean - stickers with ratings from A to G, in handy, heat related colouring.

"We need benchmarks, and we need stickers, on laptops, desktops and servers," Reger thundered.

This is the sort of thing Europeans do very well, of course. But would the Americans play ball? As Reger pointed out, US energy costs are skyrocketing, and Google's energy bill is around $100m. With the likes of Hummer driving and California governor Schwarzenegger now touting his green credentials, the Americans may just have to come in line. ®

Magic Quadrant for Enterprise Backup/Recovery

More from The Register

Thanks, NSA: Amazon sales of Orwell's 1984 rise 9,500%
Citizens of Oceania bone up on the new reality
Microsoft to open Windows Stores inside 600 Best Buy locations
Product showcases 'must be seen to be believed'
 breaking news
Author Iain (M) Banks falls to cancer at 59
Misses the release of his final work
 breaking news
What did the Lehman Brothers implosion look like to a techie?
Insider tells all about the Gnab Gib at Lehmans
It's official: 'tweet' an English word – not just in the avian sense
If the Oxford English Dictionary says it is so, then it is so
 breaking news
The only Waze is Google: Ad giant tipped to gobble map app 'for $1.3bn'
Pac-Man-satnav-ish upstart in bidding war with Apple, Facebook
 breaking news
1-in-10 e-tomes 'are self-published'... most are 'rubbish' says book ed
Publishing man scoffs at go-it-alone writers, ursines still fouling in forests
 breaking news
Facebook RSS reader said to uncloak June 20
Secret event scooped by Scottish developer?