Feeds

Fujitsu Siemens proposes sticky solution to power crisis

Why can't a server be more like a fridge?

Gartner critical capabilities for enterprise endpoint backup

Fujitsu Siemens' CTO has called on the IT industry to start offering meaningful power ratings, so that corporates and consumers can buy kit the same way they buy their freezers and washing machines.

Joseph Reger, opening the vendor's annual jamboree in Augsburg, said vendors weren't doing enough to reduce power loss in their kit, or to help customers make meaningful comparisons.

He slated white box kit, surprise surprise, for having power supplies that instantly waste as much as 50 per cent of power. He then admitted that in general power supplies can waste about 30 per cent of the power they draw.

Client devices, especially mobile devices, could be tweaked to better manage power draw and waste, he said, though added that midnight updates often made a mockery of standby.

Servers, on the other hand, are supposed to run at 60 to 70 per cent utilisation, meaning power management was less of a solution. However, he continued, often utilisation was more like six to seven per cent. Consolidation, virtualisation, and the use of blade architectures went some way to reducing server power consumption. But, he warned that cramming in too many blades concentrated heat, demanding air con, big fans, and other power hungry solutions.

Sharing power supplies was one solution. More useful, he proposed, was the return of water cooling, whether at data centre, rack or chip level.

But, what Reger really wants, is for IT vendors to submit to the sort of energy rating system white goods vendors work under. Anyone who's bought a fridge or washing machine recently will know what we mean - stickers with ratings from A to G, in handy, heat related colouring.

"We need benchmarks, and we need stickers, on laptops, desktops and servers," Reger thundered.

This is the sort of thing Europeans do very well, of course. But would the Americans play ball? As Reger pointed out, US energy costs are skyrocketing, and Google's energy bill is around $100m. With the likes of Hummer driving and California governor Schwarzenegger now touting his green credentials, the Americans may just have to come in line. ®

The essential guide to IT transformation

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.