Feeds

IPTV/VoD: The world that's on its way

Part three: We're only 1% of the way there

Next gen security for virtualised datacentres

There are also warnings to the intrepid and an industry that desperately needs to pull it socks up if it's going to make its mark in the way it wants to. IPTV currently is very little other than cable TV put down telephone lines.

There is 50 years of incredible innovation ahead that could see us powering the greatest revolution the media industry has ever seen, but so far our imagination has produced one per cent of what we could create if we worked hard enough and collaborated for a greater cause. The IPTV software applications on the market today are simple re-hashed clones of what is available on the normal platforms and feature very little that's interestingly different or compelling. It's no wonder customers are underwhelmed and becoming cynical.

Trying to re-create the same experience on every device just because it speaks internet is a fool's pursuit. Screen size, battery life, usage patterns, and so many other variables mean that it's impossible. We may be able to synchronise tightly and create applications that compliment each other and interoperate, but replication is the fools gold of convergence. Video transferred across and between these applications and devices also needs to be far more intelligent in itself, with audio analysis, frame-by-frame tracking of objects, and more extensive meta-labelling.

It's very easy to forget that IPTV is more than just a convenient luxury in our affluent Western cultures. We have so much choice and opportunity that we miss what it is doing for less wealthy nations who don't have our infrastructure or resources. Internet technology is transforming these countries by democratising access to the media business and regenerating economies by educating the poor through e-learning applications. These places don't second guess, weigh up spreadsheets, or analyse opportunities when they see a way to revolutionise how they live. The Third World is adopting IPTV as a technology and showing a lot more imagination than we are, despite us thinking we're the cleverer ones because we have more money flowing through our banking systems. In 20 years we will regret that complacency.

The greatest achievements, most successful companies and products, and the most world-changing revolutions have come from taking risks and stepping out into the unknown with new ideas. This preoccupation with paranoid risk adversity and sensitivity over investment portfolios has come to infect almost everything we do and it's slowly decaying our ability to produce, implement ad market new ideas because of the heavy price we put on our heads for failure.

There is a bigger picture at work in our world that needs to be considered that demands we act with courage and the wild energy of inspiration to achieve what this technology could empower and enable us to. Our culture is becoming more and more insular and ingrown when it needs to reach out and generate wonder in all that experience it.

And if you need a reason to do it, there a very simple one.

This world is already on its way. It's coming.

To do it will be one of the greatest undertakings the media industry has ever witnessed. But it can be done, and we will do it. Someone has to step forward. We'll lead, you follow. Pack a helmet and a strong stomach as we'll be getting blood and dirt on our hands. Consider this your invite to join us.

© Digital TX Ltd

Digital TX Limited is a London-based provider of technology and consultancy solutions for interactive digital television and broadband media. Alexander Cameron can be reached at alex.cameron@digitaltx.tv.

As well as co-ordinating the birth of the IPTV Consortium (IPTVC), Alex is now offering a great value one-day workshop course on IPTV and Video On-Demand (VoD) specifically for web and media professionals. It can help you get up to speed on the latest technologies, content deals, operators and applications across the world, and offer immense value in identifying both new opportunities and threats for your business and personal career. If you would like more information, call Alex on 07986 373177 or email iptvworkshop@digitaltx.tv. Readers who quote The Register as their source will receive a 10 per cent discount on the course fees.

Next gen security for virtualised datacentres

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.