Feeds

Hornby rescues Airfix

£2.6m deal saves plastic Spitfire for Britain

Protecting users from Firesheep and other Sidejacking attacks with SSL

Model train manufacturer Hornby has rescued plastic kit legend Airfix from oblivion, Reuters reports.

Hornby announced today it was acquiring "several assets from the administrators of toymaker Humbrol", including Airfix and Humbrol paints, for £2.6m.

Airfix owner Humbrol went into administration at the end of August after a protracted decline in the face of kids' preference for video games over sprue and glue.

Administrators Grant Thornton said at the time: "The brand names and intellectual property of the business are potentially very valuable and we are looking to sell those to investors."

While the news that Airfix has been bought by a UK company will be welcomed by plastic Spitfire aficionados, Hornby warned that change was inevitable. The company said it was planning "a new range of Airfix's plastic tanks, planes and ships adapted for a younger generation with a shorter attention span than its parents".

Hornby chief exec Frank Martin told Reuters: "We wouldn't rule anything out. At the younger end we might produce kits which are already painted, already clipped together.

"Instead of working on something for a week, children can work on something for an afternoon. If that's what they want, we can give it to them."

In the short term, Hornby is looking at "character licensing and film character-related products", Martin added.

Hornby did, however, say it would "not desert products for the brand's older fans". Martin promised to keep the classic kits flying, stating: "Many of them sell year-in, year-out because they are iconic subject matter." ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.