Feeds

Nintendo: 4m Wiis to ship by year's end

Beat that, Sony

Internet Security Threat Report 2014

Nintendo cocked a snook at Sony yesterday by announcing it will ship 4m Wii consoles around the world from the machine's US launch on 19 November to the end of the year.

That's in marked contrast to Sony's PS3 roll-out, which has much lower unit-shipment targets and has seen the next-generation console's European debut officially delayed by more than three months and Japan's initial allocation possibly reduced by 20 per cent to 80,000 units.

According to Electronic Arts estimates, Sony will ship 500,000-800,000 PS3 into the US market by the end of the year. Sony has said in the past that it hopes to ship 2m PS3s worldwide by the end of 2006.

Sony's approach clearly stresses the PS3's rarity value - get one and you'll be one of the elite. It's an approach born out of necessity. Component shortages are limiting its ability to get sufficient machines out of the door, and it makes the machine's high retail price more palatable to the target audience.

Nintendo, on the other hand, wants to get Wii into the hands of as many people as possible, the better not only to build a user base quickly but also to maximise the profitability of its low-priced console. Targeting older and more casual gamers means its customers are likely to spend less money on software than hard-core console gamers might, and that means there's less opportunity for Nintendo to subsidise the hardware through software sales.

Still, it doesn't want consumers to get the impression there will be plenty of Wiis available to buy, so was keen to stress the high level of demand it's anticipating. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.