Feeds

UK charity has minor attack of rebranding madness

Faint whiff of joss-sticks...

Security for virtualized datacentres

The Meningitis Trust's logoLogoWatch Ok, it's not a full-blown Powerpoint-driven attack of rebranding madness, but UK charity The Meningitis Trust has clearly been exposed to at least an quick burst of whalesong.

Back in September, trust big cheese Philip Kirby was driven by his company's new brand frontage paradigm to explain:

Our supporters have told us that we are protective, strong, caring, supportive, sensitive and enabling, and these values are reflected in the charity's new identity.

The warm feather icon is a powerful symbol for the qualities we stand for, coupled with our strapline commitment to "Rebuilding Shattered Lives".

With its strong spine the feather expresses each of our core values and our vibrant new colour reflects the brightening effect we hope to have on people's lives.

Not bad, but to see how it's really done, try the Strategy Boutique sketch on our new RTFM audio discharge.

In the meantime, we'd like to wholeheartedly agree with the anonymous Reading reader who spotted this minor outbreak of madness that The Meningitis Trust is "a bloody good cause". It is indeed, and there are details on how to make a donation here. ®

New hybrid storage solutions

More from The Register

next story
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.