Feeds

Eleventh-hour name change for Microsoft database

Vista-style clarity

Combat fraud and increase customer satisfaction

Microsoft has made a quiet, last-minute name change to a planned version of its Windows database which was unveiled amid much corporate fanfare this Spring.

Just weeks ahead of launch, Microsoft has binned the planned SQL Server Everywhere brand and is adopting SQL Server Compact Edition (SQLce) in a sleight of hand designed to ensure it still hits the planned "end-of-year" release date.

The reason for the change? Partners were getting confused between SQL Server Everywhere and Microsoft's SQL Server Express product. The latter is a free, lightweight embedded version of Microsoft's popular Windows server database.

The difference between the two revolves around the local database programming model, Microsoft product program manager Steve Lasker blogged. Lasker said SQLce involved the least work in terms of re-branding for legal and localization.

The change comes seven months after Microsoft's senior vice president of server applications Paul Flessner unveiled SQL Server Everywhere as providing access to "your data, any place, any time." Microsoft said the database would supply rich local data management and synchronization with other editions of SQL Server. Apparently, Microsoft felt another database was needed somewhere between the lightweight Express and full-blooded Server products.

This is not the first instance of branding gone mad at Microsoft. In recent years we witnessed the train wreck that was affixing .NET to every single Windows product coming out or Redmond. That policy was reversed because it caused "confusion." In a replay of past form, Microsoft is attaching the "Windows Live" brand to a growing hairball of new and beta online services. For more on the Microsoft approach to branding, go here. ®

SANS - Survey on application security programs

More from The Register

next story
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.