Feeds

Eleventh-hour name change for Microsoft database

Vista-style clarity

Build a business case: developing custom apps

Microsoft has made a quiet, last-minute name change to a planned version of its Windows database which was unveiled amid much corporate fanfare this Spring.

Just weeks ahead of launch, Microsoft has binned the planned SQL Server Everywhere brand and is adopting SQL Server Compact Edition (SQLce) in a sleight of hand designed to ensure it still hits the planned "end-of-year" release date.

The reason for the change? Partners were getting confused between SQL Server Everywhere and Microsoft's SQL Server Express product. The latter is a free, lightweight embedded version of Microsoft's popular Windows server database.

The difference between the two revolves around the local database programming model, Microsoft product program manager Steve Lasker blogged. Lasker said SQLce involved the least work in terms of re-branding for legal and localization.

The change comes seven months after Microsoft's senior vice president of server applications Paul Flessner unveiled SQL Server Everywhere as providing access to "your data, any place, any time." Microsoft said the database would supply rich local data management and synchronization with other editions of SQL Server. Apparently, Microsoft felt another database was needed somewhere between the lightweight Express and full-blooded Server products.

This is not the first instance of branding gone mad at Microsoft. In recent years we witnessed the train wreck that was affixing .NET to every single Windows product coming out or Redmond. That policy was reversed because it caused "confusion." In a replay of past form, Microsoft is attaching the "Windows Live" brand to a growing hairball of new and beta online services. For more on the Microsoft approach to branding, go here. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.