Feeds

Purisma renames and updates

To 'hub' or not to 'hub'

Intelligent flash storage arrays

Comment Purisma has just announced version 2.0 of what used to be called the Purisma Customer Registry and has now been re-named the Purisma Data Hub. I can understand why it has dropped the "customer" from its name, as it also supports suppliers, patients, and so forth but I am less happy about the use of the term "hub".

Purisma has opted to use the term "hub" because the Gartner Group classifies master data management solutions into either registries, which are very narrowly defined, or as hubs. Now, Purisma certainly does more than a registry so it is therefore more or less forced to call itself a hub, but I think this is misleading.

The company is certainly not promoting the sort of approach that is characterised by the Oracle Customer Hub, for example. These sort of big hub implementations typically take years to implement, whereas with Purisma you would expect to take weeks or possibly a few months at most.

Now, to be fair to Gartner it does have various sub-categories of hubs, but that doesn't help when you are trying to name your product. In my view there needs to be at least a third category - we call them repositories but it doesn't really matter what you call them - but there has to be something that is more than a registry and less than a hub.

Anyway, enough of nomenclature, what about the new features of the product? Well, I am very pleased to say that Purisma has taken the view that a "single view of the customer" is overly simplistic. Regular readers will know that I have been preaching about this for some time: that traditional approaches to "merge and purge" customer information (that is you merge all the records into a new, composite record and then throw away the old ones) is simply not good enough if you really want to understand your customers - that you need to understand how and when and where they buy. So, what Purisma is now supporting is that you can create a merged master record but keep (if you want to) unpurged original records.

Complementary to this, Purisma has extended its hierarchy capabilities. Put simply, this allows you to organise customer (say) hierarchies so that, for instance, you can understand how one operating division of a customer company relates to another. At the same time you can build your own views against these hierarchies.

So, for example, suppose you sell software. You might have some sales forces that market by geography while others are vertically focused by industry. These two groups would not want to view customer hierarchy information in the same way, so release 2.0 of Purisma allows you to set up such views according to the way you want to see your customers.

Of course, these are not the only new features in release 2.0; there are also new real-time synchronisation capabilities, extended Dun and Bradstreet integration, and support for what the company calls a right-sized data model (that is, you implement what you require initially and then evolve the model as your needs grow). However, for me the main interest is in how Purisma now treats the customers (or suppliers or whatever) in its "hub".

Copyright © 2006, IT-Analysis.com

Secure remote control for conventional and virtual desktops

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.