Feeds

Microsoft moots 2008 for Euro Zune debut

No longer coming Zune...

The Power of One Brief: Top reasons to choose HP BladeSystem

Microsoft's Zune music player and online content store combo is "way off launch" in Europe and the UK, the company has admitted. The "earliest date" it might appear here? The end of 2007, or possibly even 2008, a Microsoft executive has revealed.

"The earliest date it will be in the UK is towards the end of 2007. However, it could easily be 2008," Microsoft media and entertainment alliance manager Dene Schonknecht said, according to UK trade paper New Media Age.

Zune launches in the US on 17 November, priced at $249. Microsoft always indicated the player's overseas debut would be further off, but it's fair to say most observers anticipated a launch next year, sooner rather than later.

Schonknecht's comments, however, suggest Microsoft is willing to cede the market to Apple's iPod for at least two Christmas sales periods. That may not be a bad move. Zune's USP is its Wi-Fi enabled social networking, which not only has to prove itself viable but is inherently a more US-centric feature. Microsoft may well want this kind of thing to become a little more embedded in European youth culture before releasing a product that capitalises upon it.

"They will be working on rolling out the Zune in the UK and Europe with its compatible Zune Market place,” said Schonknecht. “We haven’t yet selected a music store provider to build marketplace in the UK, which means we’re way off launch.” ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.