Feeds

eMusic cuts quotas

Cuts annual subs too

The essential guide to IT transformation

The No.2 legal music service, eMusic, is cutting the number of tracks Stateside subscribers are permitted to download each month.

The basic monthly allowance falls to 40 from 30 songs (a 25 per cent cut), the Plus allowance falls from 65 to 50 songs (a 23 per cent cut), while the Premium cap is down to 75 songs, from 90 - a 16 per cent cut.

Prices for all three monthly plans remain the same. eMusic is hoping that users of the hit service - it's the fastest-growing rival to iTunes - will upgrade to an annual plan, which are on offer at the moment.

(Subscribers can also buy booster packs.)

"We have a much bigger catalog than we had when we relaunched in 2003 - 1.7m songs as opposed to 250,000 - and the web site is much more sophisticated too," A spokesperson for eMusic in New York told us.

The economics of eMusic is complex. The service depends on the same logic as a health club, acknowledges CEO David Pakman - occasional users subsidize heavy users. If the average number of songs a subscriber downloads increases, there's a significant bottom line impact.

So was eMusic becoming a victim of its own success, we wondered?

"We still offer the best value out of any download service, 25 cents a track," eMusic told us, sidestepping the question. "We're offering people more so we feel can we can charge more for it."

Cuts to the 1-year and 2-year plans suggest eMusic wants to move its loyal customer base onto longer contracts. The price of these plans has been cut as the monthly quotas have been capped. Annual subscriptions range from 40 downloads per month for $124 per year to 90 per month for $244 per year. The top two-year option permits 90 songs per month for $359.82, equivalent to $14.99 a month.

Unlike rival subscription services, eMusic doesn't lock or time-bomb the songs with Digital Rights Management, so customers keep their music unhindered.

eMusic claims 12 per cent of the legal download market, behind Apple's iTunes Store. The new monthly plans take effect from November 17. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?